Podcasting Strategy, Launch and Marketing

Podcast cover art is a highly significant contribution and possibly the most important first visual impression of a podcast. It’s the image that is first seen when a potential listener is browsing through their podcast apps or websites. The graphic design for podcast cover artwork determines the brand of the podcast. To ensure your podcast cover art pops amid a very crowded field, check out these 12 ways to increase your show’s findability and consequently listens. Conduct Podcast Cover Art Research Within Your Podcast's Genre Consider Your Audience Find a Cover Art Visual Style That Fits Your Podcast's Tone Determine Your Podcast Title First Use Bold and Minimalistic Designs Use a Unique and Interesting Layout Don't Use Too Many Elements or Fonts Use Display Fonts Instead of Paragraph Fonts Select High Contrast Vibrant Colors and Text Preview Your Podcast Cover Art On the Device It Will Be Seen On Adhere to Apple Podcast Cover Art Specifications Design Tools and Resourc...

Planning a podcast should be the first step you should undertake to ensure you create one that can stand out in the vast sea of podcasts. Did you know that there are over 2 million active podcasts ? Perfect for your morning commute, doing chores, or working out the gym, podcasts are an ever-growing media format. Have you been thinking about starting a podcast, but aren't sure where to begin? Let's take a look at seven tips for planning a podcast. 1. Planning a Podcast Basics: Determine Why You Are Making a Podcast and For Whom Photographer: Ana Flávia | Source: Unsplash One of the absolute first things you will want to do when you are planning a podcast is deciding for what purpose you are making one. If your podcast is simply a creative pursuit that you are doing based on personal passions, then your plan might look a lot different than if you are starting a podcast as a business or as a marketing strategy. If you are planning on monetizing your podcast or you're using ...

Creating compelling episode titles for your podcast is crucial to make sure your episodes stand out and attract new listeners. Simply describing what your episode is about won't be enough to catch your audience's attention. That's why it's important to put some thought into crafting a captivating title. Fortunately, Headline Studio is available to help you with that. In addition to Microphone “do’s and don’ts”, like our article on getting the most out of a Blue Yeti , we’ve often covered episode title “do’s and don’ts” on our blog and SEO courses. But beyond avoiding basic SEO mistakes like starting your episode titles with numbers, crafting compelling episode titles becomes much harder. But you can make the entire process of creating great episode titles much easier by using a tool called Headline Studio by CoSchedule . What does Headline Studio do? Headline studio gives you data-backed suggestions and a roadmap for improving headlines or episode titles you initi...

contactEveryone has a different creative hobby that appeals to them. Some people paint, others write, and others create podcasts. Are you considering launching your own podcast. Before you do so, you'll have to choose a podcast niche, which is a specialized topic or genre that your project will cover. This article will tell you everything you know to choose your own podcast niche. Why Do You Need a Podcast Niche? You may wonder why choosing a podcast niche is the first step to how to start a podcast. Do you even need it? It's common to think that you can go into podcasting with a general topic, and build your specialization from there. You may consider that it would be easier to appeal to more people. However, if you don't already have a following, a general podcast will not stand out. You won't have a unique selling point for your audiences, whereas a niche will show that you have greater expertise and deeper knowledge of a certain topic. People who are curious abou...

Looking to grow your profile or start a discussion? Successful podcasts do not happen by sheer luck. To create a show with a devoted following, a lot of thought has to be put into determining the podcast format. Most people assume that a podcast is just two people talking about a given subject, but podcasts provide a great platform for storytelling. In this blog, we’ll be discussing the various types of podcast formats that exist, and which one best suits your brand or business goals by helping you stand out in a crowd. Solocasts/Monologues Photographer: Soundtrap | Source: Unsplash Most podcasters start out with solocasts. This is where you and your listener chat away, sharing thoughts on whatever your podcast topic is about. Solocasts are one of the easiest podcast formats, as they tend to be based on the host’s experience. Your audience will get to know you, and you are free to bring in a guest once in a while. Solocasts are ideal for sharing your unique slant on the world. They ar...

It seems like podcasts are moving into the mainstream media category, considering that at least 90 million people (that is 30% of the population) of the United States listen to or watch a podcast once a month. And more non-podcast listeners are becoming aware, and most of them use Google to discover podcasts they might be interested in. Thus, having your own website and podcast SEO strategy should be to pof-mind when thinking about starting your own podcast . Read on to see some initial SEO strategies that you should think about before getting started. SEO Strategy for Podcasts Isn't That Much Different From Regular Blogging Recently, Google announced that they would be ranking and showing up podcasts on Google searches. That was great news for all podcast creators, owners, and listeners. No one wants to have trouble finding their favorite podcasts. Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by Tom Webster. And for several y...