Podcasting Strategy, Launch and Marketing

Westwood One’s Fourth Annual Fall 2020 Study offers new podcasting insights and food for thought on the podcasting industry, listeners and podcast content creators. Westwood One is America’s largest audio network. Their reports evaluate several studies that examine podcast audience and advertiser trends over the past five years. As a former app developer and current podcast production and marketing agency owner, I am easily fascinated by trends and changes in content consumption behaviors. So what follows are merely some of the highlights that stood out for me, personally. Podcasting Insights Study — Table Of Contents The Rise of Women In Podcasting Apple’s Dominance in Podcasting Is Fading The Arrival of Additional Innovative Podcasting Platforms YouTube Is The Preferred Podcast Entertainment Platform Podcasts Used To Be For Geeks: In Other Words, Mostly Men But no more. One of the most encouraging podcasting insights for me is the fact that women are rapidly entering the space. And t...