Podcasting Strategy, Launch and Marketing

For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process. The StoryChief platform has evolved and grown since then, and yet much has stayed the same. Recently it was brought to my attention that the original article from 2018 referred to out-dated features and pricing for the StoryChief platform, so I will correct and update this this here as of late 2021 early 2022. Also back in 2018 we were able to offer our followers an insane 50% discount off any StoryChief plan. If you mi...

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We actually hear from businesses that think of a Podcast as something that ONLY lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content for growing a YouTube channel, and ways to repurpose your podcast content there. In this series so far we have focused on how we publish and market our clients podcasts via content syndication to lots of platforms. This means we use a transcript driven, SEO optimized way of repurposing podcasts to a blog post. But there are lots of channels where we distribute podcast content, YouTube being one of them. So today let’s extend this to how YouTube video fits into the content syndication scheme. Listen to the Full Episode Audio: Here is a Brief Video Summary for this Episode: Repurpose Podcast Content —  TOC The Role of YouTube for Podcasts [01:26] 6 YouTube Success Factors [03:50] YouTube End Goals [05:19] Business...

Do you have a podcast? Then you're doing “content syndication” already, at least for your podcast audio. But what about podcast content syndication for show notes and web content? And while you’ve probably heard of "content syndication", do you know what it is and how to use it for your show and website? Most people understand "content syndication" as the process of distributing your audio as widely as possible. But why stop there? Why not also distribute your show notes and web content too! The concept is simple, but the benefits are often not clearly understood. This isn't just about traffic or even subscribers. It's about increasing your podcast website's rank and visibility in Google search results. So subscribe on YouTube or to Season 2 of “The Podcast Growth Show” and join us to learn more about podcast content syndication! And sign up for our email list below so we can keep you updated on all things related to podcasts and content syndicat...

Are you a content creator or writer who knows about podcasting? We at Polymash are looking for great podcast blog article writers to help us practice what we preach. We need help to produce the kind of content our readers are looking for. Our purpose is to help our audience grow their own podcasts, businesses and websites, and make them discoverable on Google search. Table Of Contents Our Mission What Our Readers Are Searching For Podcast Blog Categories And Example Topics Being A Writer And Content Creator At Polymash Engagement Details Tips for Writers How to Structure Your Article About “Guest Post” Proposals How To Apply Resources Our Mission In meeting our mission to serve others, we periodically fall short ourselves. We’re so busy serving others, we often neglect ourselves. You know the proverb - the shoemaker’s son has no shoes - well, it’s not quite that bad! For the last eight years Polymash’s focus has been “ Podcasting As Content Strategy ” - planning, producing, launchin...

In this season we have occasionally touched up our own podcast workflow. For those of you who follow us, you realize that we often talk about "podcasting as a content strategy". So as we approach the end of season 1 of our Podcast Growth Show , I thought it was time to zoom out for a big picture episode. Basically, this episode is our blueprint to go from podcast content strategy to execution. Podcast Workflow Overview From Podcasting Strategy to Execution Blueprint Seasons Strategy Podcast Episode SEO Research Episode Topic Identification Episode Recording Preparation Our Podcast Workflow Process for Video + Audio Recording Multi Channel Show Notes Syndication 1/2 Year Evergreen Social Boost Campaign Conclusion Here is how to listen to this episode on the web: From Podcasting Strategy to Execution Blueprint From Podcasting Strategy to Execution Blueprint, Click for expanded detail So I'd like to reveal our overall podcast workflow, all the way from strategy to execution....