Podcasting Strategy, Launch and Marketing

Podcast cover art is a highly significant contribution and possibly the most important first visual impression of a podcast. It’s the image that is first seen when a potential listener is browsing through their podcast apps or websites. The graphic design for podcast cover artwork determines the brand of the podcast. To ensure your podcast cover art pops amid a very crowded field, check out these 12 ways to increase your show’s findability and consequently listens. Conduct Podcast Cover Art Research Within Your Podcast's Genre Consider Your Audience Find a Cover Art Visual Style That Fits Your Podcast's Tone Determine Your Podcast Title First Use Bold and Minimalistic Designs Use a Unique and Interesting Layout Don't Use Too Many Elements or Fonts Use Display Fonts Instead of Paragraph Fonts Select High Contrast Vibrant Colors and Text Preview Your Podcast Cover Art On the Device It Will Be Seen On Adhere to Apple Podcast Cover Art Specifications Design Tools and Resourc...

Guest Post by Milja Milenkovic, community manager at DesignAdvisor.Net: The colors you choose for your podcast cover art can greatly influence listeners’ first impressions and could even affect whether someone takes the all-important step and presses “play” in the first place. You might be thinking, ”Podcasts are audio, and the minimal visual aspect is not the main point at all so why bother with it?” The very fact that the visual element is so small means that you need to make it count! Table of Contents The Impact of Color What Kind of Message Does Each Color Convey? Questions to Help You Choose Your Podcast Cover Art Colors Infographic: 40 "Psychology of Color" Facts The Impact of Color Color choices for podcast cover art can be a science Human beings are such visually wired creatures that even the small bit of cover art on your podcast can set the tone for the listening experience. Various color choices can trigger a whole host of different emotions and convey different m...