Podcasting Strategy, Launch and Marketing

Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design Patterns Let me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above. What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple ver...

Podcast Marketing With Social Contests And Give-Aways Promoting a newly launched podcast with a Facebook contest used to be a very popular podcast marketing tactic. The idea was to launch a contest featuring a relevant give-away and to boost it with paid Facebook ads. To enter the contest, contestants were asked to subscribe to the show, leave an iTunes review, and then to email the iTunes ID name used for the review to the podcast host as proof. The podcast host would then enter the applicant into the contest drawing. In today's episode we examine: The reasons why this is not as popular launch strategy anymore But also why this podcast marketing strategy is still a good idea today Prize selection tips and why they are key for this podcast marketing strategy Contest Structure We will cover some of the best paid and free contest platforms Tips for setting up and running such contests Need some help for your own contest launch? iTunes Focused Launches Have Changed Podcast marketing ...

Podcast guests are key in helping promote an interview style podcast One of the best things about having an interview style podcast is that you get to know and collaborate with some really cool people. And if you're lucky, your podcast guest will help you to promote "their" episode and your podcast. If you're even more fortunate, your guests are well connected and have a large social media following - resulting in more people being aware of your podcast and subscribing along the way. Don't Fall Into The Expectation Trap You might expect that your podcast guest will help you promote "their" podcast episode. But make sure this is not an unspoken assumption on your part. After having launched over a dozen shows , I’ve found that getting your podcast guest to share episode links with their own social networks can be like pulling teeth. It's a bit like asking for reviews, people seem happy to do offer them in principle, but then it rarely happens with...

Promote your podcast in 2024, and you'll find yourself amidst a thriving ecosystem of over 5 million podcasts globally, collectively amassing more than 70 million episodes. If each episode averages around an hour, a listener would need over 8,000 years to consume all the content available. This highlights the immense challenge of making your podcast stand out. It's a crowded space, for sure. The Impact of COVID-19 on Podcast Marketing The podcasting landscape underwent significant changes during 2020, with listener behavior initially experiencing a decline followed by stabilization. Data from mid-2022 indicated a 57% increase in podcast listeners in the US alone, as reported by Statista. This growth trajectory continued unabated, with podcasts becoming a go-to form of entertainment during periods of social distancing. Post-pandemic projections suggest that podcasts will retain their popularity. In this post-COVID era, the need to effectively promote and market podcasts is more...