Podcasting Strategy, Launch and Marketing

Drum roll, please! We're proud to introduce our latest addition - the Podcasting Resources Guide Companion Podcast. And here's the fun bit. Polly, Polymash’s lovable AI powered host, will be at the helm of proceedings. Despite her digital origins, Polly gives off charm and personality, guaranteed to make your listening experience a treat. From casting light on the latest gear to breaking down complex podcasting techniques and sharing the secrets of audience growth and monetization, Polly navigates a broad spectrum of topics. And hopefully providing both entertainment and valuable insights. Table of Contents The Companion Podcast Chatting With Your Interactive Host Where to Follow The Tech Behind This Production More Than Just a Companion Podcast This isn't your run-of-the-mill podcast. The Podcasting Resources Guide Podcast is an exploration, a deep dive, into the colourful world of podcasting apps, tools and platforms. Polly incorporates our own firsthand experiences and t

Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design Patterns Let me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above. What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple versi

This video walk through outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple version for new podcast sites with a narrow niche and focused audience. A video walk-through tour of the "Upside Down Podcast Home Page" design pattern In this post I want to outline the reasons behind focusing on email list building instead of obsessing about iTunes rank and "New and Noteworthy". Why Podcast Website Design Should Focus On Email List Building instead of iTunes Subscribers The holy grail of podcasting is to get iTunes Subscribers, right? And to get into the "New and Noteworthy" charts, right? And so podcast website design should focus on getting visitors to y