Podcasting Strategy, Launch and Marketing

In today’s rapidly growing digital landscape, podcast advertising has become a powerful medium for businesses to extend their reach and increase their revenue streams. With the right strategies, podcast advertising can help you build brand loyalty, drive traffic, and ultimately, maximize profits. In this primer, we will explore effective revenue and reach strategies to optimize your podcast advertising efforts. Allowing you to fully harness the potential of podcasting and boost your growth in this ever-evolving marketplace. Table of Contents Understanding Podcast Advertising Selecting Podcast Ad Formats Targeting Your Audience Pricing and Revenue Models Podcast Advertising Platforms Measuring Podcast Ad Effectiveness Optimizing Podcast Ad Strategies Key Takeaways to Unlock Success Frequently Asked Questions (FAQs) Understanding Podcast Advertising – A Primer Photographer: Nik | Source: Unsplash Photographer: Nik | Source: Unsplash Podcast advertising refers to the placement of sponso

Drum roll, please! We're proud to introduce our latest addition - the Podcasting Resources Guide Companion Podcast. And here's the fun bit. Polly, Polymash’s lovable AI powered host, will be at the helm of proceedings. Despite her digital origins, Polly gives off charm and personality, guaranteed to make your listening experience a treat. From casting light on the latest gear to breaking down complex podcasting techniques and sharing the secrets of audience growth and monetization, Polly navigates a broad spectrum of topics. And hopefully providing both entertainment and valuable insights. Table of Contents The Companion Podcast Chatting With Your Interactive Host Where to Follow The Tech Behind This Production More Than Just a Companion Podcast This isn't your run-of-the-mill podcast. The Podcasting Resources Guide Podcast is an exploration, a deep dive, into the colourful world of podcasting apps, tools and platforms. Polly incorporates our own firsthand experiences and t

In today’s digital world, inbound marketing has become a crucial aspect of gaining visibility and growing a successful podcast. By leveraging the power of content and online platforms, you can attract, engage, and delight listeners, eventually turning them into your loyal fan base. In this article, we unfold the secrets of inbound marketing that are critical to your podcast’s success, covering various aspects such as keyword research, content creation, promotion tactics, and much more. Strap in and get ready to launch your podcast to new heights! Definition: What is Inbound Marketing? Inbound marketing is a strategy that aims to attract customers through valuable content and tailored experiences. In the podcasting world, inbound marketing is all about creating fascinating and engaging content that captures your audience's attention. It's like offering irresistible snacks in the form of valuable podcast episodes that your listeners will love to share. By focusing on providing me

If you are like most podcasters, you will have asked yourself how to make your podcast stand out. But without resorting to plastering paid ads everywhere or barraging people with pleading emails? And perhaps you have also wondered how the latest AI tools like Chat-GPT can help in the process. Well, it's time to discover our one-of-a-kind SEO for Podcasts course! Why Did I Create This Free Course? They say a picture is worth a thousand words. Here is a graphic from the Edison Research “Infinite Dial” study, pointing out that 65% of podcast discovery happens on the web: Source: Edison Research Infinite Dial As the founder of a podcast production and marketing agency I often see people’s eyes glaze over on this topic. I'm constantly bombarded with questions from SEO skeptics who think it's either too technical or not worth their time. Guess what? I’m on a mission to change that mindset! I understand that SEO can be intimidating and not exactly the most exciting topic for most