Podcasting Strategy, Launch and Marketing

Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast marketing is easy, since they have an existing platform and audience. But how can ordinary solo and business podcasters succeed in marketing their shows? How do you market your podcast if you’re just getting started? There’s no one-size-fits-all strategy for marketing podcasts, but many successful podcasters have shared their secrets — and we have written about everything from logo design to tips on growing an audience . Keep reading this podcast marketing guide to see 10 proven strategies for podcast promotion. What is Podcast Marketing? First of all, podcast marketing can mean different things to different people: In general, is a type of digital marketing intended to reach your target podcast audience. But marketing channels differ depending on the type of show. For business podcasters, whose shows are serving a content marketing pur