Podcasting Strategy, Launch and Marketing

NOTE: What follows is a guest post from Amir Shahzeidi on YouTube For Podcast Promotion - and while we at Polymash may not agree with all the points in this article, we agree with the power of YouTube for creating short native video content for your podcast growth. Here is Amir's article with a lot of insights and tips on how to make this work: Your podcast is out there. You’ve consistently put in the hours to create amazing episodes to attract more listeners. But something’s amiss… You can’t seem to get any traction. You’re not generating the growth you need. Here’s the thing, building a business and brand today is less about selling and more about showing how you can add value to your audience’s lives. And that’s probably one of the main reasons why you started your podcast. Adding value, however, involves more than just creating great content. You need to promote it feverishly to capture the attention and hold the attention of your target audience. The former, unfortunately, is...

Guest post by author and SEO expert Andrii Gorh. Podcasts are one of the hottest content types right now. Recent acquisitions by Spotify in podcast media hubs just prove this point. It can be super challenging to create a high-quality podcast, which will gather the attention of millions of listeners, but SEO and search engine discoverability can help. In this blog, Andrii presents some SEO tricks, which might help you grow your podcast to be discovered in different mediums. 7 Methods to Grow Your Podcast In short, you need to know how to grow your podcast and leverage it for SEO, but also how to rank well on the platforms, where you publish it. Catchy episode titles Use your website Optimize RSS feed Use Youtube Recycle your content Try Pinterest Link building with podcasts 1. Catchy episode titles Photographer: chuttersnap Start with a well-written title. This is how one can find your episodes on iTunes or Google Play. These marketplaces put a heavy emphasis on keywords, which are i...

Podcast Marketing With Social Contests And Give-Aways Promoting a newly launched podcast with a Facebook contest used to be a very popular podcast marketing tactic. The idea was to launch a contest featuring a relevant give-away and to boost it with paid Facebook ads. To enter the contest, contestants were asked to subscribe to the show, leave an iTunes review, and then to email the iTunes ID name used for the review to the podcast host as proof. The podcast host would then enter the applicant into the contest drawing. In today's episode we examine: The reasons why this is not as popular launch strategy anymore But also why this podcast marketing strategy is still a good idea today Prize selection tips and why they are key for this podcast marketing strategy Contest Structure We will cover some of the best paid and free contest platforms Tips for setting up and running such contests Need some help for your own contest launch? iTunes Focused Launches Have Changed Podcast marketing ...

Podcast guests are key in helping promote an interview style podcast One of the best things about having an interview style podcast is that you get to know and collaborate with some really cool people. And if you're lucky, your podcast guest will help you to promote "their" episode and your podcast. If you're even more fortunate, your guests are well connected and have a large social media following - resulting in more people being aware of your podcast and subscribing along the way. Don't Fall Into The Expectation Trap You might expect that your podcast guest will help you promote "their" podcast episode. But make sure this is not an unspoken assumption on your part. After having launched over a dozen shows , I’ve found that getting your podcast guest to share episode links with their own social networks can be like pulling teeth. It's a bit like asking for reviews, people seem happy to do offer them in principle, but then it rarely happens with...

Podcast Advertising - a look behind the scenes of the top 3 platforms Podcast Advertising, especially with paid ads, might not be something most podcasters consider in promoting their show and growing their subscriber base. Lots of questions arise: How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks. Using Paid Podcast Advertising Strategies Using paid ads for promoting a podcast may not be for everyone. A lot of casual podcasters are in it just for the fun. If their show grows organically, fine. But spending money on ads is not something they'd consider. However, when podcasting is part of a business content strategy, then paid promotions seem to make more sense. Still, here are some common questions and objections: It is an expensive way of...