The Digital Presence Spectrum — Using Medium and Substack
We here at Polymash have come up with this cool concept called "The Digital Presence Spectrum". Well, we think it’s cool. Not only cool, but useful in helping our clients, podcasters and followers figure out their digital strategy. In this article and series of podcast episodes, we are going to introduce you to the three main stages of the spectrum: Building an Audience, Building a Platform, and Scaling a Platform. And today, let's dive into Stage 1: Building an Audience. This stage is the most important if you want to make a real impact online. We will explore all the strategies and techniques that can help you attract and engage with your audience. Additionally, we will also explore using platforms that have existing audiences built in, such as Medium. The Digital Presence Spectrum Overview So you might be wondering, what exactly is the Digital Presence Spectrum? Well, we think of it as a high level roadmap for embarking on your digital journey with a bit more confiden...