How Evergreen Posting On Social Media For Podcasters Creates Growth
As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. As Season 1 of the “Podcasting Strategy” show is drawing to a close, today’s episode focuses on the way we try to achieve a number of goals when it comes to social media publishing for ourselves and our clients: Schedule promotion of new podcast episodes or blog posts for a long period, say 6 months. On auto-pilot. Re-Promote our back-catalog of previous episodes or posts. Spend less time doing so. Generating more likes, retweets and shares . Keeping it interesting for our audience, and building interesting social feeds in the process. Learn which content is most effective. Categorize social shares and follow different schedules for each. Table...