Podcasting Strategy, Launch and Marketing

As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. As Season 1 of the “Podcasting Strategy” show is drawing to a close, today’s episode focuses on the way we try to achieve a number of goals when it comes to social media publishing for ourselves and our clients: Schedule promotion of new podcast episodes or blog posts for a long period, say 6 months. On auto-pilot. Re-Promote our back-catalog of previous episodes or posts. Spend less time doing so. Generating more likes, retweets and shares . Keeping it interesting for our audience, and building interesting social feeds in the process. Learn which content is most effective. Categorize social shares and follow different schedules for each. Table...

In this season we have occasionally touched up our own podcast workflow. For those of you who follow us, you realize that we often talk about "podcasting as a content strategy". So as we approach the end of season 1 of our Podcast Growth Show , I thought it was time to zoom out for a big picture episode. Basically, this episode is our blueprint to go from podcast content strategy to execution. Podcast Workflow Overview From Podcasting Strategy to Execution Blueprint Seasons Strategy Podcast Episode SEO Research Episode Topic Identification Episode Recording Preparation Our Podcast Workflow Process for Video + Audio Recording Multi Channel Show Notes Syndication 1/2 Year Evergreen Social Boost Campaign Conclusion Here is how to listen to this episode on the web: From Podcasting Strategy to Execution Blueprint From Podcasting Strategy to Execution Blueprint, Click for expanded detail So I'd like to reveal our overall podcast workflow, all the way from strategy to execution....