Podcasting Strategy, Launch and Marketing

Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. But first, a quick reminder about what we are doing in this series of episodes of the Podcasting Strategy Show: We are covering business podcasting from a strategic angle: Specifically, why show notes play such an outsized role for podcasting as a content strategy. And so episode titles should not only be compelling to your listeners, but also work towards a business ROI, meaning SEO presence and discoverability for your podcast. And while we take on this subject from our perspective as a podcast marketing and production agency and what we do for our clients, the intent here is to be "open Kimono". This means we are sharing our agency meth...

Creating compelling episode titles for your podcast is crucial to make sure your episodes stand out and attract new listeners. Simply describing what your episode is about won't be enough to catch your audience's attention. That's why it's important to put some thought into crafting a captivating title. Fortunately, Headline Studio is available to help you with that. In addition to Microphone “do’s and don’ts”, like our article on getting the most out of a Blue Yeti , we’ve often covered episode title “do’s and don’ts” on our blog and SEO courses. But beyond avoiding basic SEO mistakes like starting your episode titles with numbers, crafting compelling episode titles becomes much harder. But you can make the entire process of creating great episode titles much easier by using a tool called Headline Studio by CoSchedule . What does Headline Studio do? Headline studio gives you data-backed suggestions and a roadmap for improving headlines or episode titles you initi...

Here is our own "sad" case study - but with a happy ending! We presented some of this at SEO Saturdays.com last week, but I wanted to follow up with the case study here: I have a “ hero ” episode / blog post that was on page one of the search results for a long time - before dropping off. In this post I want to tell how we “rescued” that piece of content during our last SEO Saturdays livestream, and how we used an app called “Topic” for generating SEO content briefs and content grading. Such content optimization tools can have a massive impact on your podcast website traffic, website rank, and of course subscribers who discover your show by searching no the web. I will also share how I increased my traffic by 351% in one week. Implications for podcasters with their own websites: More impactful episode content = happy listeners Easier interview planning and guest preparation A data driven approach to dominating a topic in a single episode Transforming a back-catalog of episod...

SEO Saturdays - May 2 is our latest in our fortnightly livestream event on YouTube, Facebook and Twitch. We seek to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. We invite guests to join us - those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is specific to podcasting - this show is equally useful to any digital content). Join us at seosturdays.com to have your podcast SEO optimization done live! SEO Saturdays - May 2 Table Of Contents SEO Saturdays - May 2 Livestream Replay Video How SEO Saturdays Works Featured Podcasts Links And References Next Time SEO Saturdays - May 2 Livestream Recap Video Click above for a replay of our SEO Saturdays - May 2 2020 Live Stream How SEO Saturdays Works SEO Saturdays is growing and we continue to experiment. In this latest iteration, we offer LIVE SEO coaching to those who apply New learnings and Insights from our research Guest c...