Podcasting Strategy, Launch and Marketing

In today’s digital world, inbound marketing has become a crucial aspect of gaining visibility and growing a successful podcast. By leveraging the power of content and online platforms, you can attract, engage, and delight listeners, eventually turning them into your loyal fan base. In this article, we unfold the secrets of inbound marketing that are critical to your podcast’s success, covering various aspects such as keyword research, content creation, promotion tactics, and much more. Strap in and get ready to launch your podcast to new heights! Definition: What is Inbound Marketing? Inbound marketing is a strategy that aims to attract customers through valuable content and tailored experiences. In the podcasting world, inbound marketing is all about creating fascinating and engaging content that captures your audience's attention. It's like offering irresistible snacks in the form of valuable podcast episodes that your listeners will love to share. By focusing on providing m...

Many podcasters and bloggers struggle to get the most out of their website. And I don't just mean "good design" elements, often it is actual useful website functionality that is lacking. For podcasters, this is especially true for "ready made" websites that their podcast host provides. These are often super simplistic. But was if there was an easy way to add critical features to almost any website, without having to learn Wordpress or Elementor or other page builders? Website Functionality Table Of Contents How Elfsight Extends Website Functionality How We Extended Artsville’s Website Functionality Conclusion Links and Resources How Elfsight Extends Website Functionality Elfsight Apps is a SaaS-service that provides customizable & coding-free website widgets with rich integration capabilities. Elfsight Apps can be embedded to any website platform: WordPress, Shopify, Weebly, Wix, Squarespace, Joomla!, Drupal, BigCommerce, OpenCart, Adobe Muse, Webflow, HTML,...

For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process. The StoryChief platform has evolved and grown since then, and yet much has stayed the same. Recently it was brought to my attention that the original article from 2018 referred to out-dated features and pricing for the StoryChief platform, so I will correct and update this this here as of late 2021 early 2022. Also back in 2018 we were able to offer our followers an insane 50% discount off any StoryChief plan. If you mi...

Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy. We know how hard it is to write a podcast introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you! AI tools can help give your audience exactly what they need for each episode ...

Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy. Really, the term "show notes" does not do their intention justice. For us, they are NOT casually created documents. They are not an afterthought. Ideally, these are authority articles designed to feature high in the search results, increase our client’s website authority, and are central to being shared on social media or approved and promoted through our influencer marketing programs. Podcast Show Notes Workflow Tools Episode TOC Our Approach To Show Notes The Podcast Show Notes SEO Research Phase Tool #1: Mangools, An Affordable SEO Suite For Podcasters Show Notes Content Planning Workflow ...