Podcasting Strategy, Launch and Marketing

Promote your podcast in 2024, and you'll find yourself amidst a thriving ecosystem of over 5 million podcasts globally, collectively amassing more than 70 million episodes. If each episode averages around an hour, a listener would need over 8,000 years to consume all the content available. This highlights the immense challenge of making your podcast stand out. It's a crowded space, for sure. The Impact of COVID-19 on Podcast Marketing The podcasting landscape underwent significant changes during 2020, with listener behavior initially experiencing a decline followed by stabilization. Data from mid-2022 indicated a 57% increase in podcast listeners in the US alone, as reported by Statista. This growth trajectory continued unabated, with podcasts becoming a go-to form of entertainment during periods of social distancing. Post-pandemic projections suggest that podcasts will retain their popularity. In this post-COVID era, the need to effectively promote and market podcasts is more...