Podcasting Strategy, Launch and Marketing

I was happy and honored to once again be invited to present at the PodFest Masterclass Summit — happening the same week as “ International Podcast Day ”. As a follow on, I am now holding several in-depth workshops on the same topic on October 13 and 15th. Workshop attendees also get access to my video course based on the material I presented at the summit. Click here to learn about the workshops. Click here for the video course Workshops: Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters These workshops will covered how to design the best Opt-Ins and Lead Magnets to quickly get people on your email list! Click here to learn about the workshops. What You Get To Fast Track Your Opt-In Creation In our 90 minute workshop we first brainstorm your best lead magnet and Opt-In strategies We provide you with a free Opt-In design & creation platform + templates You use the platform to create your Opt-In — usually within hours You get our video course called “...

Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design Patterns Let me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above. What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple ver...

This video walk through outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple version for new podcast sites with a narrow niche and focused audience. A video walk-through tour of the "Upside Down Podcast Home Page" design pattern In this post I want to outline the reasons behind focusing on email list building instead of obsessing about iTunes rank and "New and Noteworthy". Why Podcast Website Design Should Focus On Email List Building instead of iTunes Subscribers The holy grail of podcasting is to get iTunes Subscribers, right? And to get into the "New and Noteworthy" charts, right? And so podcast website design should focus on getting visitors to y...