Podcasting Strategy, Launch and Marketing

Sometimes it seems like everyone and their brother have launched podcasts in the last year or two. While a significant amount of podcasters do it out of passion for their subject matter, many other podcasters get into it with the hope of creating a hit show that will let them quit their day jobs. On the other hand, some podcasters want to at least cover their expenses and production costs. And at meetups and podcasting conferences, the business sense of podcasting and monetization comes up frequently. Is There Any Business Sense In Podcasting? “When you start talking about podcasting, it doesn’t take long before someone asks how you can make money from it.” Click here to view original article at www.businesslive.co.za Our Take on Whether Podcasts Make Business Sense If I had to summarize it, I would put it in a way that asks the question differently: View this post on Instagram A post shared by Juergen Berkessel (@polymashdesign) The simple truth is that unless yo...

Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design Patterns Let me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above. What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple ver...

This video walk through outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple version for new podcast sites with a narrow niche and focused audience. A video walk-through tour of the "Upside Down Podcast Home Page" design pattern In this post I want to outline the reasons behind focusing on email list building instead of obsessing about iTunes rank and "New and Noteworthy". Why Podcast Website Design Should Focus On Email List Building instead of iTunes Subscribers The holy grail of podcasting is to get iTunes Subscribers, right? And to get into the "New and Noteworthy" charts, right? And so podcast website design should focus on getting visitors to y...