Podcasting Strategy, Launch and Marketing

Podcast cover art is a highly significant contribution and possibly the most important first visual impression of a podcast. It’s the image that is first seen when a potential listener is browsing through their podcast apps or websites. The graphic design for podcast cover artwork determines the brand of the podcast. To ensure your podcast cover art pops amid a very crowded field, check out these 12 ways to increase your show’s findability and consequently listens. Conduct Podcast Cover Art Research Within Your Podcast's Genre Consider Your Audience Find a Cover Art Visual Style That Fits Your Podcast's Tone Determine Your Podcast Title First Use Bold and Minimalistic Designs Use a Unique and Interesting Layout Don't Use Too Many Elements or Fonts Use Display Fonts Instead of Paragraph Fonts Select High Contrast Vibrant Colors and Text Preview Your Podcast Cover Art On the Device It Will Be Seen On Adhere to Apple Podcast Cover Art Specifications Design Tools and Resources

Planning a podcast should be the first step you should undertake to ensure you create one that can stand out in the vast sea of podcasts. Did you know that there are over 2 million active podcasts ? Perfect for your morning commute, doing chores, or working out the gym, podcasts are an ever-growing media format. Have you been thinking about starting a podcast, but aren't sure where to begin? Let's take a look at seven tips for planning a podcast. 1. Planning a Podcast Basics: Determine Why You Are Making a Podcast and For Whom Photographer: Ana Flávia | Source: Unsplash One of the absolute first things you will want to do when you are planning a podcast is deciding for what purpose you are making one. If your podcast is simply a creative pursuit that you are doing based on personal passions, then your plan might look a lot different than if you are starting a podcast as a business or as a marketing strategy. If you are planning on monetizing your podcast or you're using it