Podcasting Strategy, Launch and Marketing

Many podcasters and bloggers struggle to get the most out of their website. And I don't just mean "good design" elements, often it is actual useful website functionality that is lacking. For podcasters, this is especially true for "ready made" websites that their podcast host provides. These are often super simplistic. But was if there was an easy way to add critical features to almost any website, without having to learn Wordpress or Elementor or other page builders? Website Functionality Table Of Contents How Elfsight Extends Website Functionality How We Extended Artsville’s Website Functionality Conclusion Links and Resources How Elfsight Extends Website Functionality Elfsight Apps is a SaaS-service that provides customizable & coding-free website widgets with rich integration capabilities. Elfsight Apps can be embedded to any website platform: WordPress, Shopify, Weebly, Wix, Squarespace, Joomla!, Drupal, BigCommerce, OpenCart, Adobe Muse, Webflow, HTML,...

Podcast cover art is a highly significant contribution and possibly the most important first visual impression of a podcast. It’s the image that is first seen when a potential listener is browsing through their podcast apps or websites. The graphic design for podcast cover artwork determines the brand of the podcast. To ensure your podcast cover art pops amid a very crowded field, check out these 12 ways to increase your show’s findability and consequently listens. Conduct Podcast Cover Art Research Within Your Podcast's Genre Consider Your Audience Find a Cover Art Visual Style That Fits Your Podcast's Tone Determine Your Podcast Title First Use Bold and Minimalistic Designs Use a Unique and Interesting Layout Don't Use Too Many Elements or Fonts Use Display Fonts Instead of Paragraph Fonts Select High Contrast Vibrant Colors and Text Preview Your Podcast Cover Art On the Device It Will Be Seen On Adhere to Apple Podcast Cover Art Specifications Design Tools and Resourc...

I was happy and honored to once again be invited to present at the PodFest Masterclass Summit — happening the same week as “ International Podcast Day ”. As a follow on, I am now holding several in-depth workshops on the same topic on October 13 and 15th. Workshop attendees also get access to my video course based on the material I presented at the summit. Click here to learn about the workshops. Click here for the video course Workshops: Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters These workshops will covered how to design the best Opt-Ins and Lead Magnets to quickly get people on your email list! Click here to learn about the workshops. What You Get To Fast Track Your Opt-In Creation In our 90 minute workshop we first brainstorm your best lead magnet and Opt-In strategies We provide you with a free Opt-In design & creation platform + templates You use the platform to create your Opt-In — usually within hours You get our video course called “...

Guest Post by Milja Milenkovic, community manager at DesignAdvisor.Net: The colors you choose for your podcast cover art can greatly influence listeners’ first impressions and could even affect whether someone takes the all-important step and presses “play” in the first place. You might be thinking, ”Podcasts are audio, and the minimal visual aspect is not the main point at all so why bother with it?” The very fact that the visual element is so small means that you need to make it count! Table of Contents The Impact of Color What Kind of Message Does Each Color Convey? Questions to Help You Choose Your Podcast Cover Art Colors Infographic: 40 "Psychology of Color" Facts The Impact of Color Color choices for podcast cover art can be a science Human beings are such visually wired creatures that even the small bit of cover art on your podcast can set the tone for the listening experience. Various color choices can trigger a whole host of different emotions and convey different m...

Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design Patterns Let me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above. What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple ver...

This video walk through outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple version for new podcast sites with a narrow niche and focused audience. A video walk-through tour of the "Upside Down Podcast Home Page" design pattern In this post I want to outline the reasons behind focusing on email list building instead of obsessing about iTunes rank and "New and Noteworthy". Why Podcast Website Design Should Focus On Email List Building instead of iTunes Subscribers The holy grail of podcasting is to get iTunes Subscribers, right? And to get into the "New and Noteworthy" charts, right? And so podcast website design should focus on getting visitors to y...