Podcasting Strategy, Launch and Marketing

For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process. The StoryChief platform has evolved and grown since then, and yet much has stayed the same. Recently it was brought to my attention that the original article from 2018 referred to out-dated features and pricing for the StoryChief platform, so I will correct and update this this here as of late 2021 early 2022. Also back in 2018 we were able to offer our followers an insane 50% discount off any StoryChief plan. If you mi...

Podcast Content Syndication - Beyond Podcast Directories Podcast directories aren't enough for podcast distribution. In this episode we will learn why. We will also learn how to automatically and widely syndicate episode show notes content for quick traffic and SEO rank wins. This is the primary marketing approach we are taking for our podcasts. Overview & Episode Content What is Content Syndication? (01:10) What Are the Benefits For Podcasters & Bloggers? (01:45) How does this work, and how can I automate it? (04:20) SCREENCAST: The StoryChief platform we use for this (07:45) DEMO: Our podcast distribution and syndication process (12:25) COMPARISON: StoryChief's free, basic and pro plans compared (21:45) CASE STUDY: Results we have seen What is Content Syndication? Content syndication for podcasters Here is a definition from Search Engine Watch : Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other ...