Podcasting Strategy, Launch and Marketing

Here is our own "sad" case study - but with a happy ending! We presented some of this at SEO Saturdays.com last week, but I wanted to follow up with the case study here: I have a “ hero ” episode / blog post that was on page one of the search results for a long time - before dropping off. In this post I want to tell how we “rescued” that piece of content during our last SEO Saturdays livestream, and how we used an app called “Topic” for generating SEO content briefs and content grading. Such content optimization tools can have a massive impact on your podcast website traffic, website rank, and of course subscribers who discover your show by searching no the web. I will also share how I increased my traffic by 351% in one week. Implications for podcasters with their own websites: More impactful episode content = happy listeners Easier interview planning and guest preparation A data driven approach to dominating a topic in a single episode Transforming a back-catalog of episod...

SEO Saturdays - May 2 is our latest in our fortnightly livestream event on YouTube, Facebook and Twitch. We seek to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. We invite guests to join us - those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is specific to podcasting - this show is equally useful to any digital content). Join us at seosturdays.com to have your podcast SEO optimization done live! SEO Saturdays - May 2 Table Of Contents SEO Saturdays - May 2 Livestream Replay Video How SEO Saturdays Works Featured Podcasts Links And References Next Time SEO Saturdays - May 2 Livestream Recap Video Click above for a replay of our SEO Saturdays - May 2 2020 Live Stream How SEO Saturdays Works SEO Saturdays is growing and we continue to experiment. In this latest iteration, we offer LIVE SEO coaching to those who apply New learnings and Insights from our research Guest c...