Podcasting Strategy, Launch and Marketing

In today's digital world, podcasting offers a unique way to connect with audiences, build relationships, and establish a strong online presence. However, many new creators tend to focus too heavily on podcast monetization, which can be detrimental to their progress. Drawing from a decade of experience in launching and producing podcasts for clients, it's evident to us that the growth and impact a podcast can achieve are primarily derived from concentrating on the fundamentals first - SEO, visibility, audience engagement, and building trust. Keep reading to learn why monetization shouldn't be your priority and the strategies you should focus on to make your podcast successful. Podcast Monetization is Not For Everyone Podcasts are often considered passion projects for indie creators, who immerse themselves in their favorite topics or share their unique perspectives with the world. Interestingly, it is frequently these podcasters, versus podcasters with business goals, who a...

Sometimes it seems like everyone and their brother have launched podcasts in the last year or two. While a significant amount of podcasters do it out of passion for their subject matter, many other podcasters get into it with the hope of creating a hit show that will let them quit their day jobs. On the other hand, some podcasters want to at least cover their expenses and production costs. And at meetups and podcasting conferences, the business sense of podcasting and monetization comes up frequently. Is There Any Business Sense In Podcasting? “When you start talking about podcasting, it doesn’t take long before someone asks how you can make money from it.” Click here to view original article at www.businesslive.co.za Our Take on Whether Podcasts Make Business Sense If I had to summarize it, I would put it in a way that asks the question differently: View this post on Instagram A post shared by Juergen Berkessel (@polymashdesign) The simple truth is that unless yo...