Podcasting Strategy, Launch and Marketing

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We actually hear from businesses that think of a Podcast as something that ONLY lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content for growing a YouTube channel, and ways to repurpose your podcast content there. In this series so far we have focused on how we publish and market our clients podcasts via content syndication to lots of platforms. This means we use a transcript driven, SEO optimized way of repurposing podcasts to a blog post. But there are lots of channels where we distribute podcast content, YouTube being one of them. So today let’s extend this to how YouTube video fits into the content syndication scheme. Listen to the Full Episode Audio: Here is a Brief Video Summary for this Episode: Repurpose Podcast Content —  TOC The Role of YouTube for Podcasts [01:26] 6 YouTube Success Factors [03:50] YouTube End Goals [05:19] Business...

Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? According to Internet Live Stats , Google processes over 40,000 search queries every second on average. And if Google is the Queen, then YouTube is the princess as it receives over 3 billion searches a month. Leveraging multiple platforms has been proven to exponentially grow your show, and YouTube is one of the best platforms to do this. In fact, Westwood One’s Fall 2020 Study showed that YouTube is increasingly gaining popularity among most podcast listeners! Source: Westwood One's Podcast Download – Fall 2020 Report. But the idea of publishing a video podcast on YouTube can be intimidating. So, how can you effectively podcast on YouTube without missing out on the fun? Read on to find out more! How To Podcast On YouTube — Table of Contents Why Should You Consider Adding Your Podcast to YouTube 5 Ways To ...

NOTE: What follows is a guest post from Amir Shahzeidi on YouTube For Podcast Promotion - and while we at Polymash may not agree with all the points in this article, we agree with the power of YouTube for creating short native video content for your podcast growth. Here is Amir's article with a lot of insights and tips on how to make this work: Your podcast is out there. You’ve consistently put in the hours to create amazing episodes to attract more listeners. But something’s amiss… You can’t seem to get any traction. You’re not generating the growth you need. Here’s the thing, building a business and brand today is less about selling and more about showing how you can add value to your audience’s lives. And that’s probably one of the main reasons why you started your podcast. Adding value, however, involves more than just creating great content. You need to promote it feverishly to capture the attention and hold the attention of your target audience. The former, unfortunately, is...

What's a truly viable podcast audiogram alternative for promotion and visual storytelling? I've been looking into video and audiogram platforms and tools to help promote podcasts on social media - particularly beneficial for that back-log of episodes that offer evergreen content that are still highly valuable. Using video as a way to bring your back catalogue to life is a no-brainer! In this post, I explain how excited we are about the InVideo platform. It is an alternative to pure audiogram platforms, and an easy way of using short videos to tell the story of podcast episodes. Most podcasters are already familiar with audiograms for social sharing of podcast episodes. I've been wondering if podcast audiograms are really the best way to promote in a "video" format, and if there might be better alternatives. We think the overall effect is visually more compelling than ordinary audiograms. Those of you who know me accept that I'm somewhat geeky when it c...

In this season we have occasionally touched up our own podcast workflow. For those of you who follow us, you realize that we often talk about "podcasting as a content strategy". So as we approach the end of season 1 of our Podcast Growth Show , I thought it was time to zoom out for a big picture episode. Basically, this episode is our blueprint to go from podcast content strategy to execution. Podcast Workflow Overview From Podcasting Strategy to Execution Blueprint Seasons Strategy Podcast Episode SEO Research Episode Topic Identification Episode Recording Preparation Our Podcast Workflow Process for Video + Audio Recording Multi Channel Show Notes Syndication 1/2 Year Evergreen Social Boost Campaign Conclusion Here is how to listen to this episode on the web: From Podcasting Strategy to Execution Blueprint From Podcasting Strategy to Execution Blueprint, Click for expanded detail So I'd like to reveal our overall podcast workflow, all the way from strategy to execution....