Podcasting Strategy, Launch and Marketing

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We actually hear from businesses that think of a Podcast as something that ONLY lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content for growing a YouTube channel, and ways to repurpose your podcast content there. In this series so far we have focused on how we publish and market our clients podcasts via content syndication to lots of platforms. This means we use a transcript driven, SEO optimized way of repurposing podcasts to a blog post. But there are lots of channels where we distribute podcast content, YouTube being one of them. So today let’s extend this to how YouTube video fits into the content syndication scheme. Listen to the Full Episode Audio: Here is a Brief Video Summary for this Episode: Repurpose Podcast Content —  TOC The Role of YouTube for Podcasts [01:26] 6 YouTube Success Factors [03:50] YouTube End Goals [05:19] Business...

Promote your podcast in 2024, and you'll find yourself amidst a thriving ecosystem of over 5 million podcasts globally, collectively amassing more than 70 million episodes. If each episode averages around an hour, a listener would need over 8,000 years to consume all the content available. This highlights the immense challenge of making your podcast stand out. It's a crowded space, for sure. The Impact of COVID-19 on Podcast Marketing The podcasting landscape underwent significant changes during 2020, with listener behavior initially experiencing a decline followed by stabilization. Data from mid-2022 indicated a 57% increase in podcast listeners in the US alone, as reported by Statista. This growth trajectory continued unabated, with podcasts becoming a go-to form of entertainment during periods of social distancing. Post-pandemic projections suggest that podcasts will retain their popularity. In this post-COVID era, the need to effectively promote and market podcasts is more...