Posts

How To Use YouTube For Podcast Promotion

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NOTE: What follows is a guest post from Amir Shahzeidi on YouTube For Podcast Promotion - and while we at Polymash may not agree with all the points in this article, we agree with the power of YouTube for creating short native video content for your podcast growth. Here is Amir's article with a lot of insights and tips on how to make this work: Your podcast is out there. You’ve consistently put in the hours to create amazing episodes to attract more listeners. But something’s amiss… You can’t seem to get any traction. You’re not generating the growth you need. Here’s the thing, building a business and brand today is less about selling and more about showing how you can add value to your audience’s lives.And that’s probably one of the main reasons why you started your podcast. Adding value, however, involves more than just creating great content. You need to promote it feverishly to capture the attention and hold the attention of your target audience. The former, unfortunately, isn…

Why Blue Yeti Podcasting Microphones Are Not A Good Choice

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I have to admit my Podcasting Microphone Pet Peeve: The Blue Yeti Mic. Recently I attended a coaching group meetup, and the presenter was a consultant who also considered herself a podcasting expert. And it was put to us in dogmatically certain terms that "The Blue Yeti Podcasting Mic Is Simply The Best Microphone For Podcasters". And in this post it is my solemn duty to disabuse our dear prospects and Yeti fans of this notion.First of all: There is no such thing as a Blue Yeti Podcasting Mic. It is simply the Blue Yeti Mic. At the coaching meetup I kept my mouth shut, but it was hard. And, this is not the first time I heard this, and we have worked with lots of podcast clients who approach us with initial Blue Yeti podcasting pride. Microphone talk is a favorite topic among podcasters, and mostly beside the point. Great microphones never guarantee a great podcast. But the blind devotion that the Blue Yeti seems to inspire among novice podcasters has always been a source …

Podcast Content Strategy - 3 Reasons Content Marketers Should Try It

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Things are always changing, and this is especially true in content marketing. Podcast content strategy is still wide open to get your brand, message, or business out there. If you're in this field, you'd be aware that the internet runs on content. With regards to lead generation and attracting the right traffic with SEO savvy, the rules change often. Add to this a bewildering array of potential channels for content, it's no wonder that navigating this terrain can seem difficult. With so many bright shiny objects everywhere, many of us lose our way.I. A Podcast Content Strategy Avoids Digital SharecroppingWe've seen exhausted clients pour all of their efforts into “rented” social media platforms, posting on Facebook, LinkedIn, Instagram, Medium, Twitter, YouTube and other channels. To them, it seems like they are doing the right thing. They gravitate to where they feel their audiences' attention is. Nothing seems wrong with that. But often there is a lack of under…

Podcast Audiogram Alternatives For Promotion and Visual Storytelling

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What's a truly viable podcast audiogram alternative for promotion and visual storytelling? I've been looking into video and audiogram platforms and tools to help promote podcasts on social media - particularly beneficial for that back-log of episodes that offer evergreen content that are still highly valuable. Using video as a way to bring your back catalogue to life is a no-brainer! In this post, I explain how excited we are about the InVideo platform. It is an alternative to pure audiogram platforms, and an easy way of using short videos to tell the story of podcast episodes. Most podcasters are already familiar with audiograms for social sharing of podcast episodes.I've been wondering if podcast audiograms are really the best way to promote in a "video" format, and if there might be better alternatives. We think the overall effect is visually more compelling than ordinary audiograms. Those of you who know me accept that I'm somewhat geeky when it comes …

7 Ways To Grow Your Podcast With SEO

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Guest post by author and SEO expert Andrii Gorh. Podcasts are one of the hottest content types right now. Recent acquisitions by Spotify in podcast media hubs just prove this point. It can be super challenging to create a high-quality podcast, which will gather the attention of millions of listeners, but SEO and search engine discoverability can help. In this blog, Andrii presents some SEO tricks, which might help you grow your podcast to be discovered in different mediums.7 Methods to Grow Your PodcastIn short, you need to know how to grow your podcast and leverage it for SEO, but also how to rank well on the platforms, where you publish it.Catchy episode titlesUse your websiteOptimize RSS feedUse YoutubeRecycle your contentTry PinterestLink building with podcasts1. Catchy episode titlesPhotographer: chuttersnapStart with a well-written title. This is how one can find your episodes on iTunes or Google Play. These marketplaces put a heavy emphasis on keywords, which are in your title.…

Anonymous Podcasting Using A Pseudonym

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As a podcast production and marketing agency, we have run into several anonymous podcasting situations where someone wants to launch a podcast, but may wish to remain unknown rather than revealing a personal brand or identifiable information.A Disclaimer About Podcasting With A PseudonymPlease be advised that what follows is in no way a suggestion, endorsement or recommendation. Depending on the situation I strongly suggest getting professional legal advice if you are launching an anonymous podcast with a pseudonym. After having talked to several podcasters who want to do this, I have come across perfectly legitimate reasons for doing so. But there are also cases where podcasters are trying to circumvent employer guidelines or even legal requirements, and this could cause serious trouble down the road. Some podcasters may wish for their employer to remain un-aware of their podcasting efforts, for any number of reasons. For example, would you want your employer to know that you are run…