Posts

Spotify as the Netflix of Podcasting

Spotify is well on its way to becoming the Netflix of podcasting. They single-handedly propelled the business of podcasting into the big leagues this week. Spotify announced they are planning to spend a cool budget of $500,000,000 (That's 1/2 a billion!) on podcasting acquisitions. For starters, they purchased Gimlet Media, reportedly for some $230M, as well as the Anchor podcast platform for $60M.From the Spotify perspective, I agree with the analysis of the Wall Street Journal and others: This model means a focus on premium content and acquiring exclusive podcasts only available on Spotify. I think this theory covers both Gimlet as well as Anchor acquisitions.Of course there are more questions than answers at this point. So what follows is speculation:Does Netflix of Podcasting Imply Exclusive Content?I could see that if their strategy succeeds, exclusive versions of the best and most desirable podcasts may only be available on Spotify, driving new subscribers to their overall …

Podcast Marketing Checklist [S1E10]

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In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I'd like to do in this episode is to do that in the form of a podcast marketing checklist. This podcast marketing checklist is a great place to start with podcast promotionIn other words, these are podcast growth and marketing strategies we've covered in this first season, and I would love to provide a view back on these. Podcast Marketing Checklist - The BasicsIn my comprehensive podcast marketing guide I provided links to all the podcast directory entries where new podcasters should submit their show, and I dedicated an entire episode to that topic. Podcast Directories – The Best Ones To Boost Your PodcastEnsuring that your podcast is easy to discover on all existing podcast directories is the most important initial marketing step to take for your new podcast. And even veteran podcasters should review new arrivals on the podcast d…

Podcast Workflow & Content Strategy Secrets [S1E09]

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In this season we have occasionally touched up our own podcast workflow. For those of you who follow us, you realize that we often talk about "podcasting as a content strategy". So as we approach the end of season 1 of our Podcast Growth Show, I thought it was time to zoom out for a big picture episode. Basically, this episode is our blueprint to go from podcast content strategy to execution.Web Audio Player: From Podcasting Strategy to Execution BlueprintFrom Podcasting Strategy to Execution Blueprint, Click for expanded detailSo I'd like to reveal our overall podcast workflow, all the way from strategy to execution. And in this episode I'll reveal all our little secret tips, tricks, tools and gear we use to save massive amount of time along the way. Strategy SegmentFor both new and existing podcasts, it is good to start with the end in mind, to have clarity about your audience, as well as confidence that the value proposition for your listeners, as well as the reason…

Podcast Homepage Design Patterns For Conversion And List Building [S1E5]

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Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design PatternsLet me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above.What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple versio…