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7 Ways To Grow Your Podcast With SEO

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Guest post by author and SEO expert Andrii Gorh. Podcasts are one of the hottest content types right now. Recent acquisitions by Spotify in podcast media hubs just prove this point. It can be super challenging to create a high-quality podcast, which will gather the attention of millions of listeners, but SEO and search engine discoverability can help. In this blog, Andrii presents some SEO tricks, which might help you grow your podcast to be discovered in different mediums.7 Methods to Grow Your PodcastIn short, you need to know how to grow your podcast and leverage it for SEO, but also how to rank well on the platforms, where you publish it.Catchy episode titlesUse your websiteOptimize RSS feedUse YoutubeRecycle your contentTry PinterestLink building with podcasts1. Catchy episode titlesPhotographer: chuttersnapStart with a well-written title. This is how one can find your episodes on iTunes or Google Play. These marketplaces put a heavy emphasis on keywords, which are in your title.…

Anonymous Podcasting Using A Pseudonym

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As a podcast production and marketing agency, we have run into several anonymous podcasting situations where someone wants to launch a podcast, but may wish to remain unknown rather than revealing a personal brand or identifiable information.A Disclaimer About Podcasting With A PseudonymPlease be advised that what follows is in no way a suggestion, endorsement or recommendation. Depending on the situation I strongly suggest getting professional legal advice if you are launching an anonymous podcast with a pseudonym. After having talked to several podcasters who want to do this, I have come across perfectly legitimate reasons for doing so. But there are also cases where podcasters are trying to circumvent employer guidelines or even legal requirements, and this could cause serious trouble down the road. Some podcasters may wish for their employer to remain un-aware of their podcasting efforts, for any number of reasons. For example, would you want your employer to know that you are run…

How to Choose the Perfect Colors for Your Podcast Cover Art

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Guest Post by Milja Milenkovic, community manager at DesignAdvisor.Net: The colors you choose for your podcast cover art can greatly influence listeners’ first impressions and could even affect whether someone takes the all-important step and presses “play” in the first place. You might be thinking, ”Podcasts are audio, and the minimal visual aspect is not the main point at all so why bother with it?” The very fact that the visual element is so small means that you need to make it count!Table of ContentsThe Impact of ColorWhat Kind of Message Does Each Color Convey?Questions to Help You Choose Your Podcast Cover Art ColorsInfographic: 40 "Psychology of Color" FactsThe Impact of ColorColor choices for podcast cover art can be a scienceHuman beings are such visually wired creatures that even the small bit of cover art on your podcast can set the tone for the listening experience. Various color choices can trigger a whole host of different emotions and convey different meanings…

Spotify as the Netflix of Podcasting

Spotify is well on its way to becoming the Netflix of podcasting. They single-handedly propelled the business of podcasting into the big leagues this week. Spotify announced they are planning to spend a cool budget of $500,000,000 (That's 1/2 a billion!) on podcasting acquisitions. For starters, they purchased Gimlet Media, reportedly for some $230M, as well as the Anchor podcast platform for $60M.From the Spotify perspective, I agree with the analysis of the Wall Street Journal and others: This model means a focus on premium content and acquiring exclusive podcasts only available on Spotify. I think this theory covers both Gimlet as well as Anchor acquisitions.Of course there are more questions than answers at this point. So what follows is speculation:Does Netflix of Podcasting Imply Exclusive Content?I could see that if their strategy succeeds, exclusive versions of the best and most desirable podcasts may only be available on Spotify, driving new subscribers to their overall …

Podcast Marketing Checklist [S1E10]

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In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I'd like to do in this episode is to do that in the form of a podcast marketing checklist. This podcast marketing checklist is a great place to start with podcast promotionIn other words, these are podcast growth and marketing strategies we've covered in this first season, and I would love to provide a view back on these. Episode OverviewPodcast Marketing Checklist - The BasicsHow To Get Your Podcast Guest To Promote Your PodcastPodcast Guesting – A Cure For Stalled Subscriber GrowthPaid Podcast Advertising – A Look Behind The ScenesPodcast Marketing With Social ContestsPodcast Homepage Design Patterns For Conversion And List Building5 Reasons NOT to Promote a Podcast on FacebookHow To: Easy Podcast Distribution And Content SyndicationPodcast Workflow & Content Strategy SecretsInvitation To Join Our Ambassador NetworkPodcast Mar…