Podcasting Strategy, Launch and Marketing

In today's episode of the Podcasting Resources Guide, we continue with part 2 of our series on "The Digital Presence Spectrum." This spectrum consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform. Today, we'll focus on the importance of owning your platform and avoiding digital sharecropping. The Risks of Digital Sharecropping Photographer: jean wimmerlin | Source: Unsplash Digital sharecropping refers to building your digital presence on platforms you don't own or control, such as social media or third-party websites. This can expose content creators and businesses to potential issues when these platforms change their rules or algorithms. Let's look at some examples: Facebook: In 2018, Facebook made significant changes to its News Feed algorithm, prioritizing content from friends and family over public content from businesses and brands. This led to a massive decrease in organic reach for many content creators....

Podcast Marketing With Social Contests And Give-Aways Promoting a newly launched podcast with a Facebook contest used to be a very popular podcast marketing tactic. The idea was to launch a contest featuring a relevant give-away and to boost it with paid Facebook ads. To enter the contest, contestants were asked to subscribe to the show, leave an iTunes review, and then to email the iTunes ID name used for the review to the podcast host as proof. The podcast host would then enter the applicant into the contest drawing. In today's episode we examine: The reasons why this is not as popular launch strategy anymore But also why this podcast marketing strategy is still a good idea today Prize selection tips and why they are key for this podcast marketing strategy Contest Structure We will cover some of the best paid and free contest platforms Tips for setting up and running such contests Need some help for your own contest launch? iTunes Focused Launches Have Changed Podcast marketing ...