Podcasting Strategy, Launch and Marketing

5 reasons why the recommended Facebook ad process to promote a podcasts is flawed You may think running Facebook Ads would be an excellent vehicle to promote a podcast. Facebook ads allow you to precisely target your audience amd promise to increase your subscribers in a cost-effective way. And I totally agree. Facebook is the best paid promotion platform for a podcast, our regular listeners may remember Episode 3 " Paid Podcast Advertising - a Look Behind the Scenes ". My point with this episode is not to argue that Facebook is a poor platform to advertise podcasts on. Rather to point out that the Facebook Podcast Promotion Process most bloggers and marketers recommend it is flawed. There has been a slew of recent posts on how to best advertise podcasts on Facebook. I fundamentally disagree with the premise of these posts. Here is why: So what’s the problem with using Facebook Ads to promote a podcast? The issue has to do with where to send traffic once someone clicks on yo...

Podcast Advertising - a look behind the scenes of the top 3 platforms Podcast Advertising, especially with paid ads, might not be something most podcasters consider in promoting their show and growing their subscriber base. Lots of questions arise: How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks. Using Paid Podcast Advertising Strategies Using paid ads for promoting a podcast may not be for everyone. A lot of casual podcasters are in it just for the fun. If their show grows organically, fine. But spending money on ads is not something they'd consider. However, when podcasting is part of a business content strategy, then paid promotions seem to make more sense. Still, here are some common questions and objections: It is an expensive way of...