Podcasting Strategy, Launch and Marketing

It seems like podcasts are moving into the mainstream media category, considering that at least 90 million people (that is 30% of the population) of the United States listen to or watch a podcast once a month. And more non-podcast listeners are becoming aware, and most of them use Google to discover podcasts they might be interested in. Thus, having your own website and podcast SEO strategy should be to pof-mind when thinking about starting your own podcast . Read on to see some initial SEO strategies that you should think about before getting started. SEO Strategy for Podcasts Isn't That Much Different From Regular Blogging Recently, Google announced that they would be ranking and showing up podcasts on Google searches. That was great news for all podcast creators, owners, and listeners. No one wants to have trouble finding their favorite podcasts. Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by Tom Webster. And for several y...

Are you a content creator or writer who knows about podcasting? We at Polymash are looking for great podcast blog article writers to help us practice what we preach. We need help to produce the kind of content our readers are looking for. Our purpose is to help our audience grow their own podcasts, businesses and websites, and make them discoverable on Google search. Table Of Contents Our Mission What Our Readers Are Searching For Podcast Blog Categories And Example Topics Being A Writer And Content Creator At Polymash Engagement Details Tips for Writers How to Structure Your Article About “Guest Post” Proposals How To Apply Resources Our Mission In meeting our mission to serve others, we periodically fall short ourselves. We’re so busy serving others, we often neglect ourselves. You know the proverb - the shoemaker’s son has no shoes - well, it’s not quite that bad! For the last eight years Polymash’s focus has been “ Podcasting As Content Strategy ” - planning, producing, launchin...

Here is our own "sad" case study - but with a happy ending! We presented some of this at SEO Saturdays.com last week, but I wanted to follow up with the case study here: I have a “ hero ” episode / blog post that was on page one of the search results for a long time - before dropping off. In this post I want to tell how we “rescued” that piece of content during our last SEO Saturdays livestream, and how we used an app called “Topic” for generating SEO content briefs and content grading. Such content optimization tools can have a massive impact on your podcast website traffic, website rank, and of course subscribers who discover your show by searching no the web. I will also share how I increased my traffic by 351% in one week. Implications for podcasters with their own websites: More impactful episode content = happy listeners Easier interview planning and guest preparation A data driven approach to dominating a topic in a single episode Transforming a back-catalog of episod...

SEO Saturdays - May 2 is our latest in our fortnightly livestream event on YouTube, Facebook and Twitch. We seek to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. We invite guests to join us - those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is specific to podcasting - this show is equally useful to any digital content). Join us at seosturdays.com to have your podcast SEO optimization done live! SEO Saturdays - May 2 Table Of Contents SEO Saturdays - May 2 Livestream Replay Video How SEO Saturdays Works Featured Podcasts Links And References Next Time SEO Saturdays - May 2 Livestream Recap Video Click above for a replay of our SEO Saturdays - May 2 2020 Live Stream How SEO Saturdays Works SEO Saturdays is growing and we continue to experiment. In this latest iteration, we offer LIVE SEO coaching to those who apply New learnings and Insights from our research Guest c...

Things are always changing, and this is especially true in content marketing. Podcast content strategy is still wide open to get your brand, message, or business out there. If you're in this field, you'd be aware that the internet runs on content. With regards to lead generation and attracting the right traffic with SEO savvy, the rules change often. Add to this a bewildering array of potential channels for content, it's no wonder that navigating this terrain can seem difficult. With so many bright shiny objects everywhere, many of us lose our way. I. A Podcast Content Strategy Avoids Digital Sharecropping We've seen exhausted clients pour all of their efforts into “rented” social media platforms, posting on Facebook, LinkedIn, Instagram, Medium, Twitter, YouTube and other channels. To them, it seems like they are doing the right thing. They gravitate to where they feel their audiences' attention is. Nothing seems wrong with that. But often there is a lack of...

In this season we have occasionally touched up our own podcast workflow. For those of you who follow us, you realize that we often talk about "podcasting as a content strategy". So as we approach the end of season 1 of our Podcast Growth Show , I thought it was time to zoom out for a big picture episode. Basically, this episode is our blueprint to go from podcast content strategy to execution. Podcast Workflow Overview From Podcasting Strategy to Execution Blueprint Seasons Strategy Podcast Episode SEO Research Episode Topic Identification Episode Recording Preparation Our Podcast Workflow Process for Video + Audio Recording Multi Channel Show Notes Syndication 1/2 Year Evergreen Social Boost Campaign Conclusion Here is how to listen to this episode on the web: From Podcasting Strategy to Execution Blueprint From Podcasting Strategy to Execution Blueprint, Click for expanded detail So I'd like to reveal our overall podcast workflow, all the way from strategy to execution....