Podcasting Strategy, Launch and Marketing

Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy. Really, the term "show notes" does not do their intention justice. For us, they are NOT casually created documents. They are not an afterthought. Ideally, these are authority articles designed to feature high in the search results, increase our client’s website authority, and are central to being shared on social media or approved and promoted through our influencer marketing programs. Podcast Show Notes Workflow Tools Episode TOC Our Approach To Show Notes The Podcast Show Notes SEO Research Phase Tool #1: Mangools, An Affordable SEO Suite For Podcasters Show Notes Content Planning Workflow ...

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks, to multiple websites, can improve the visibility of your show. The timing in which you publish your show notes to different websites can be very important. You want the timing of the release of your show note content to send Google steady ranking signals over a period of time. The increased rank this produces will improve the visibility of your show in the Google Search Result Pages (SERPs). Let's continue our series on podcast content syndication as a method for podcast and website growth. Today, we'll explore why drip syndication and the timing of it is key when distributing podcast show notes. Why Timing Is Key — Table Of Contents Quick Podcast Content Syndication Recap [00:30] Distributing Show Notes As Widel...