Podcasting Strategy, Launch and Marketing

The introduction of Google's Search Generative Experience (SGE) heralds a significant shift in search engine behavior. This will profoundly impact independent podcasters who rely on search engine optimization (SEO) to make their content discoverable. Below, I'll explore the potential implications and strategies podcasters may need to consider as generative search becomes more prevalent. Our Podcast Episode on Generative Search In this episode of the Podcasting Resources Guide, host Polly is joined by Juergen Berkessel, the founder of Polymash, who shares his insights and experiences with SEO and generative search. They discuss the concept of generative search, its differences from traditional search engines, and how it reshapes content creators' playing field, all based on the article to follow below. TL;DR: Generative Search and Podcasting Before we dive into the details of this article, here's a quick TL;DR (Too Long; Didn't Read) section for those looking for a b

Ensuring your microphone is working and properly set up is essential, whether you're gearing up for a live podcast, streaming to an audience, or about to start a professional Skype or Zoom meeting on your computer. Not only can an Online Microphone  Test help troubleshoot technical issues, but it can also save you from those embarrassing “Can you hear me now” moments. Despite my self-image as a tech-savvy digital strategist, my "digital native" status is sometimes put to the test when I attempt to connect to a Zoom call from a new location, with a new mic, or from a new device. Just last week, I settled into a cozy café, ready to connect with a client. As I confidently hit "Join," I was met with bemused looks and the dreaded silence of my own voice. There I was, fumbling with unfamiliar settings and cursing under my breath, while the client kindly suggested, "Maybe try the mute button?" A few clicks later, my mic finally connected properly, prompting