Podcasting Strategy, Launch and Marketing

Looking to grow your profile or start a discussion? Successful podcasts do not happen by sheer luck. To create a show with a devoted following, a lot of thought has to be put into determining the podcast format. Most people assume that a podcast is just two people talking about a given subject, but podcasts provide a great platform for storytelling. In this blog, we’ll be discussing the various types of podcast formats that exist, and which one best suits your brand or business goals by helping you stand out in a crowd. Solocasts/Monologues Photographer: Soundtrap | Source: Unsplash Most podcasters start out with solocasts. This is where you and your listener chat away, sharing thoughts on whatever your podcast topic is about. Solocasts are one of the easiest podcast formats, as they tend to be based on the host’s experience. Your audience will get to know you, and you are free to bring in a guest once in a while. Solocasts are ideal for sharing your unique slant on the world. They ar...

It seems like podcasts are moving into the mainstream media category, considering that at least 90 million people (that is 30% of the population) of the United States listen to or watch a podcast once a month. And more non-podcast listeners are becoming aware, and most of them use Google to discover podcasts they might be interested in. Thus, having your own website and podcast SEO strategy should be to pof-mind when thinking about starting your own podcast . Read on to see some initial SEO strategies that you should think about before getting started. SEO Strategy for Podcasts Isn't That Much Different From Regular Blogging Recently, Google announced that they would be ranking and showing up podcasts on Google searches. That was great news for all podcast creators, owners, and listeners. No one wants to have trouble finding their favorite podcasts. Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by Tom Webster. And for several y...

Sometimes it seems like everyone and their brother have launched podcasts in the last year or two. While a significant amount of podcasters do it out of passion for their subject matter, many other podcasters get into it with the hope of creating a hit show that will let them quit their day jobs. On the other hand, some podcasters want to at least cover their expenses and production costs. And at meetups and podcasting conferences, the business sense of podcasting and monetization comes up frequently. Is There Any Business Sense In Podcasting? “When you start talking about podcasting, it doesn’t take long before someone asks how you can make money from it.” Click here to view original article at www.businesslive.co.za Our Take on Whether Podcasts Make Business Sense If I had to summarize it, I would put it in a way that asks the question differently: View this post on Instagram A post shared by Juergen Berkessel (@polymashdesign) The simple truth is that unless yo...

Are you a content creator or writer who knows about podcasting? We at Polymash are looking for great podcast blog article writers to help us practice what we preach. We need help to produce the kind of content our readers are looking for. Our purpose is to help our audience grow their own podcasts, businesses and websites, and make them discoverable on Google search. Table Of Contents Our Mission What Our Readers Are Searching For Podcast Blog Categories And Example Topics Being A Writer And Content Creator At Polymash Engagement Details Tips for Writers How to Structure Your Article About “Guest Post” Proposals How To Apply Resources Our Mission In meeting our mission to serve others, we periodically fall short ourselves. We’re so busy serving others, we often neglect ourselves. You know the proverb - the shoemaker’s son has no shoes - well, it’s not quite that bad! For the last eight years Polymash’s focus has been “ Podcasting As Content Strategy ” - planning, producing, launchin...

I was happy and honored to once again be invited to present at the PodFest Masterclass Summit — happening the same week as “ International Podcast Day ”. As a follow on, I am now holding several in-depth workshops on the same topic on October 13 and 15th. Workshop attendees also get access to my video course based on the material I presented at the summit. Click here to learn about the workshops. Click here for the video course Workshops: Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters These workshops will covered how to design the best Opt-Ins and Lead Magnets to quickly get people on your email list! Click here to learn about the workshops. What You Get To Fast Track Your Opt-In Creation In our 90 minute workshop we first brainstorm your best lead magnet and Opt-In strategies We provide you with a free Opt-In design & creation platform + templates You use the platform to create your Opt-In — usually within hours You get our video course called “...

Westwood One’s Fourth Annual Fall 2020 Study offers new podcasting insights and food for thought on the podcasting industry, listeners and podcast content creators. Westwood One is America’s largest audio network. Their reports evaluate several studies that examine podcast audience and advertiser trends over the past five years. As a former app developer and current podcast production and marketing agency owner, I am easily fascinated by trends and changes in content consumption behaviors. So what follows are merely some of the highlights that stood out for me, personally. Podcasting Insights Study — Table Of Contents The Rise of Women In Podcasting Apple’s Dominance in Podcasting Is Fading The Arrival of Additional Innovative Podcasting Platforms YouTube Is The Preferred Podcast Entertainment Platform Podcasts Used To Be For Geeks: In Other Words, Mostly Men But no more. One of the most encouraging podcasting insights for me is the fact that women are rapidly entering the space. And t...

Most people grow up with the belief that they have to decide what to do for the rest of their lives just out of high school or in their early 20s. But lifelong careers are a thing of the past; more people each year decide to switch to careers that make them happier. Career change can be a positive and inspiring experience. It is only reasonable—people change and sometimes the job they thought they liked doesn’t work anymore for the type of life they want to have. However, many people have doubts and fears when making a career change. They are leaving the security of their current job, and starting from zero in a new career, probably losing years of experience they had in the previous position. For all these reasons and more, people should start listening to career podcasts. Podcasts also help make people feel like they aren’t alone in their choices. Besides, they advise on how to do a career change and how to decide which path to take. Basically, people will have a career coach easily ...