Podcasting Strategy, Launch and Marketing

Most people grow up with the belief that they have to decide what to do for the rest of their lives just out of high school or in their early 20s. But lifelong careers are a thing of the past; more people each year decide to switch to careers that make them happier. Career change can be a positive and inspiring experience. It is only reasonable—people change and sometimes the job they thought they liked doesn’t work anymore for the type of life they want to have. However, many people have doubts and fears when making a career change. They are leaving the security of their current job, and starting from zero in a new career, probably losing years of experience they had in the previous position. For all these reasons and more, people should start listening to career podcasts. Podcasts also help make people feel like they aren’t alone in their choices. Besides, they advise on how to do a career change and how to decide which path to take. Basically, people will have a career coach easily ...

Make podcasting history with us - a virtual summit for a community of caring voices. And, in the time of COVID, how beautiful! We would love for you to be part of this historical, epic event where we attempt the GUINNESS WORLD RECORDS™ title for: Largest Attendance for a Virtual Podcasting Conference in One Week! We are super excited to collaborate with people from all over the world who are committed to and energized by our craft of podcasting. What an exciting opportunity to be a participant in making podcasting history. Click here to learn more and secure your ticket Polymash is honored to be both Sponsor and Presenter We are honored to serve as both a sponsor of this significant event and a speaker. The talk we will be presenting is on Friday August 14th, at 12:30PM ET. “ How to Design Podcast Interviews for SEO Success - Using 2020 Google Algorithm Insights ” What you will learn: The latest Google Algorithm updates and how they benefit podcasters How to design podcast inter...

This week on SEO Saturdays Live we explored Podcast Player Optimization and In-Player Search. We normally focus on Podcast SEO for website traffic . But this week we were fortunate that Jalal Fathi joined us as a co-host in addition to our regular guests. Jalal is the founder of PodKite, which many of you will already know about as one of the best tools out there for unified chart rankings across all of the major platforms. But PodKite recently released a whole new set of optimization tools for podcasters, and Jalal with demo these and help us learn about "In Player Search". SEO Saturdays Recap Video Table Of Contents 00:00 Welcome 01:57 Support A Racial Justice Cause: #DUBBAMPLIFY https://dubb.com/amplify 04:50 Introducing PodKite https://podkite.com/ 05:00 SEO Saturdays Intro & Agenda & Case Studies 11:16 Introducing PodKite (Some Audio Issues FIXED after about minute) 14:45 PodKite Live Demo 43:00 SEO Work For Blake Bennet - The Limey and The Yank Podcast...

This week our special guest was Rev. Dr. Bob LeFavi who just launched his new podcast "Inspirational Sermons - Insights From The Best Preachers In America". It jumped straight into the Top10 for his category, and we talked about his launch strategy, as well as the Podcast SEO principles his new website is based on. We also covered a number of questions from our Facebook Podcast Marketing Group, on subjects that ranged from content syndication best practices, avoiding duplicate content penalties to how content briefs and content grading tools we discussed before in our case studies can help grow a podcast. SEO Saturdays Table Of Contents Recap: May 30 Livestream Replay Video Video Timestamps & Chapters Featured Podcasts and Shout Outs Q&A Segment from our Facebook Group Questions NOTE: We had technical difficulties with Ecamm Live and Skype not integrating and crashing our livestream several times, so this video stitches the 3 parts of our livestream back together, ap...

In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success? Join Us for free SEO Done For Your Podcast - Live! Design Podcast Interviews TOC Recap: May 16 Livestream Replay Video How Might We Design Podcast Interviews For SEO Success? A Shoutout To The Podcasts We Featured Livestream Time Stamps Reference What is Podcast SEO Saturdays? Special Program For Podcasters: 25% Off For “Topic” Content Grading Tool Recap: May 16 Livestream Replay Video Remember, if you missed the LIVE stream, all of this is viewable on our You Tube channel . How Might We Design Podcast Interviews For Seo Success? That was the central question we inquired into was around whether it is feasible to use SEO based preparation and research to create better and more in-depth podcast interviews. Content Briefs and Content Grading / Optimization Special Feature...

Here is our own "sad" case study - but with a happy ending! We presented some of this at SEO Saturdays.com last week, but I wanted to follow up with the case study here: I have a “ hero ” episode / blog post that was on page one of the search results for a long time - before dropping off. In this post I want to tell how we “rescued” that piece of content during our last SEO Saturdays livestream, and how we used an app called “Topic” for generating SEO content briefs and content grading. Such content optimization tools can have a massive impact on your podcast website traffic, website rank, and of course subscribers who discover your show by searching no the web. I will also share how I increased my traffic by 351% in one week. Implications for podcasters with their own websites: More impactful episode content = happy listeners Easier interview planning and guest preparation A data driven approach to dominating a topic in a single episode Transforming a back-catalog of episod...

SEO Saturdays - May 2 is our latest in our fortnightly livestream event on YouTube, Facebook and Twitch. We seek to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. We invite guests to join us - those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is specific to podcasting - this show is equally useful to any digital content). Join us at seosturdays.com to have your podcast SEO optimization done live! SEO Saturdays - May 2 Table Of Contents SEO Saturdays - May 2 Livestream Replay Video How SEO Saturdays Works Featured Podcasts Links And References Next Time SEO Saturdays - May 2 Livestream Recap Video Click above for a replay of our SEO Saturdays - May 2 2020 Live Stream How SEO Saturdays Works SEO Saturdays is growing and we continue to experiment. In this latest iteration, we offer LIVE SEO coaching to those who apply New learnings and Insights from our research Guest c...