Podcasting Strategy, Launch and Marketing

In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success? Join Us for free SEO Done For Your Podcast - Live! Design Podcast Interviews TOC Recap: May 16 Livestream Replay Video How Might We Design Podcast Interviews For SEO Success? A Shoutout To The Podcasts We Featured Livestream Time Stamps Reference What is Podcast SEO Saturdays? Special Program For Podcasters: 25% Off For “Topic” Content Grading Tool Recap: May 16 Livestream Replay Video Remember, if you missed the LIVE stream, all of this is viewable on our You Tube channel . How Might We Design Podcast Interviews For Seo Success? That was the central question we inquired into was around whether it is feasible to use SEO based preparation and research to create better and more in-depth podcast interviews. Content Briefs and Content Grading / Optimization Special Feature...

Here is our own "sad" case study - but with a happy ending! We presented some of this at SEO Saturdays.com last week, but I wanted to follow up with the case study here: I have a “ hero ” episode / blog post that was on page one of the search results for a long time - before dropping off. In this post I want to tell how we “rescued” that piece of content during our last SEO Saturdays livestream, and how we used an app called “Topic” for generating SEO content briefs and content grading. Such content optimization tools can have a massive impact on your podcast website traffic, website rank, and of course subscribers who discover your show by searching no the web. I will also share how I increased my traffic by 351% in one week. Implications for podcasters with their own websites: More impactful episode content = happy listeners Easier interview planning and guest preparation A data driven approach to dominating a topic in a single episode Transforming a back-catalog of episod...

SEO Saturdays - May 2 is our latest in our fortnightly livestream event on YouTube, Facebook and Twitch. We seek to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. We invite guests to join us - those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is specific to podcasting - this show is equally useful to any digital content). Join us at seosturdays.com to have your podcast SEO optimization done live! SEO Saturdays - May 2 Table Of Contents SEO Saturdays - May 2 Livestream Replay Video How SEO Saturdays Works Featured Podcasts Links And References Next Time SEO Saturdays - May 2 Livestream Recap Video Click above for a replay of our SEO Saturdays - May 2 2020 Live Stream How SEO Saturdays Works SEO Saturdays is growing and we continue to experiment. In this latest iteration, we offer LIVE SEO coaching to those who apply New learnings and Insights from our research Guest c...

SEO Saturdays - April 18 was our fortnightly free live streaming event on YouTube, Facebook and Twitch. We shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Join Us for free SEO Done For Your Podcast - Live! Here's an opportunity for you to receive some free SEO insights for your podcast with real-time SEO research - and to learn from other podcasters who send us their podcast details. We engage in conversation about the issues they would like to address. They range from the strength of their podcast website, podcast name, episode titles or podcast articles. In these livestream sessions we help New podcasters optimize their podcast names & websites based on SEO Existing podcasters by researching great SEO episode titles for their show Answer your Podcast SEO Questions live Participate live as my partner, Robyn and I demonstrate our entire Content Marketing Workflow. It has elevated our clients’ podcasts and their episode notes d...

The RodeCaster Pro 2.1 Firmware Update introduced a lot of new features. While some may seem like minor upgrades, others are massively important in the way podcasters as well as live-streamers can utilize this console. It is great to see that Rode keeps raising the bar. Here is our live review of new features introduced in the latest firmware update, and while this is still a beta release, it has been one of the most reliable betas I have ever encountered. 2 weeks and counting and not a single issue. (Well, perhaps one issue, but it’s a minor omission...) If you are interested in trying these features, you can download the beta here . So let’s dive in: If you find value in this post and like our videos, please subscribe to our Youtube Channel Table Of Contents New Firmware Update for Rodecaster 2.1b What is the Rodecaster Pro? Most Significant Features of Rodecaster Pro 2.1 Update Rodecaster Pro for Livestream Use New Firmware Update for Rodecaster 2.1b Rodecaster released a beta firm...

Play.ht is a text to audio converter app that converts blog posts into audio. Could this be the app that bloggers who want to venture into the world of podcasting are looking for? Table of Contents Introducing the Text to Audio Converter App Pros and Cons of the Text to Audio Converter My Own Take On Play.ht Vs Traditional Podcasting Introducing the Audio to Text Converter App Play.ht on Appsumo (Disclosure - The Above Is An Affiliate Link) I received an interesting email today. As an agency that produces podcasts for our clients, we convert audio into text. We use Rev or Temi for the most part to create long-form transcripts from podcast episodes that are provided by our clients. The interesting part of the email is that there is now an app that does the exact reverse. It instantly converts blog posts into audio to expand accessibility and reach for bloggers. It also allows them to instantly launch a podcast. Pros and Cons of the Text to Audio Converter App Photographer: Wahid Khen...

NOTE: What follows is a guest post from Amir Shahzeidi on YouTube For Podcast Promotion - and while we at Polymash may not agree with all the points in this article, we agree with the power of YouTube for creating short native video content for your podcast growth. Here is Amir's article with a lot of insights and tips on how to make this work: Your podcast is out there. You’ve consistently put in the hours to create amazing episodes to attract more listeners. But something’s amiss… You can’t seem to get any traction. You’re not generating the growth you need. Here’s the thing, building a business and brand today is less about selling and more about showing how you can add value to your audience’s lives. And that’s probably one of the main reasons why you started your podcast. Adding value, however, involves more than just creating great content. You need to promote it feverishly to capture the attention and hold the attention of your target audience. The former, unfortunately, is...