Podcasting Strategy, Launch and Marketing

Spotify is well on its way to becoming the Netflix of podcasting. They single-handedly propelled the business of podcasting into the big leagues this week. Spotify announced they are planning to spend a cool budget of $500,000,000 (That's 1/2 a billion!) on podcasting acquisitions. For starters, they purchased Gimlet Media, reportedly for some $230M, as well as the Anchor podcast platform for $60M. From the Spotify perspective, I agree with the analysis of the Wall Street Journal and others: This model means a focus on premium content and acquiring exclusive podcasts only available on Spotify. I think this theory covers both Gimlet as well as Anchor acquisitions. Of course there are more questions than answers at this point. So what follows is speculation: Does Netflix of Podcasting Imply Exclusive Content? I could see that if their strategy succeeds, exclusive versions of the best and most desirable podcasts may only be available on Spotify, driving new subscribers to their over...

In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I'd like to do in this episode is to do that in the form of a podcast marketing checklist. This podcast marketing checklist is a great place to start with podcast promotion In other words, these are podcast growth and marketing strategies we've covered in this first season, and I would love to provide a view back on these. Episode Overview Podcast Marketing Checklist - The Basics How To Get Your Podcast Guest To Promote Your Podcast Podcast Guesting – A Cure For Stalled Subscriber Growth Paid Podcast Advertising – A Look Behind The Scenes Podcast Marketing With Social Contests Podcast Homepage Design Patterns For Conversion And List Building 5 Reasons NOT to Promote a Podcast on Facebook How To: Easy Podcast Distribution And Content Syndication Podcast Workflow & Content Strategy Secrets Invitation To Join Our Ambassador Networ...

In this season we have occasionally touched up our own podcast workflow. For those of you who follow us, you realize that we often talk about "podcasting as a content strategy". So as we approach the end of season 1 of our Podcast Growth Show , I thought it was time to zoom out for a big picture episode. Basically, this episode is our blueprint to go from podcast content strategy to execution. Podcast Workflow Overview From Podcasting Strategy to Execution Blueprint Seasons Strategy Podcast Episode SEO Research Episode Topic Identification Episode Recording Preparation Our Podcast Workflow Process for Video + Audio Recording Multi Channel Show Notes Syndication 1/2 Year Evergreen Social Boost Campaign Conclusion Here is how to listen to this episode on the web: From Podcasting Strategy to Execution Blueprint From Podcasting Strategy to Execution Blueprint, Click for expanded detail So I'd like to reveal our overall podcast workflow, all the way from strategy to execution....

Today's episode is a little different. We are going to talk about the importance of building a great podcast home page, and the role it plays in promoting your podcast. Podcast Homepage Design Patterns Let me apologize in advance: Talking about podcast homepage design patterns is a mostly visual exercise. It you are listening and not able to see the video and the show notes, I'll try my best to verbally explain the page layout elements as we go through. But the episode features a YouTube video where you can see the visual bits explained in detail, and I'd encourage you to watch it above. What we are talking about is a highly converting podcast homepage design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple ver...