Podcasting Strategy, Launch and Marketing

In today's digital age, podcasters, bloggers, and creators have tremendous potential to reach a vast online audience. However, effectively scaling your podcast and overall digital presence can be a daunting task in an increasingly crowded online landscape. To navigate this challenge successfully, these content producers must harness strategic approaches that maximize their online reach. In this third article in our series on the “Digital Presence Spectrum”, we will explore the last stage of “Scaling Your Platform”, essential strategies for podcasters, bloggers, and creators to expand their visibility and make a significant impact within their respective industries. About the “Digital Presence Spectrum” Series To recap, the “Digital Spectrum” series focuses on three stages of digital growth, and emphasizes focusing on the right thing at the right time. If you missed the first two installations of this series, here they are: The Digital Presence Spectrum — Using Medium and Substack...

In today's episode of the Podcasting Resources Guide, we continue with part 2 of our series on "The Digital Presence Spectrum." This spectrum consists of three stages: Building an Audience, Building Your Platform, and Scaling Your Platform. Today, we'll focus on the importance of owning your platform and avoiding digital sharecropping. The Risks of Digital Sharecropping Photographer: jean wimmerlin | Source: Unsplash Digital sharecropping refers to building your digital presence on platforms you don't own or control, such as social media or third-party websites. This can expose content creators and businesses to potential issues when these platforms change their rules or algorithms. Let's look at some examples: Facebook: In 2018, Facebook made significant changes to its News Feed algorithm, prioritizing content from friends and family over public content from businesses and brands. This led to a massive decrease in organic reach for many content creators....

We here at Polymash have come up with this cool concept called "The Digital Presence Spectrum". Well, we think it’s cool. Not only cool, but useful in helping our clients, podcasters and followers figure out their digital strategy. In this article and series of podcast episodes, we are going to introduce you to the three main stages of the spectrum: Building an Audience, Building a Platform, and Scaling a Platform. And today, let's dive into Stage 1: Building an Audience. This stage is the most important if you want to make a real impact online. We will explore all the strategies and techniques that can help you attract and engage with your audience. Additionally, we will also explore using platforms that have existing audiences built in, such as Medium. The Digital Presence Spectrum Overview So you might be wondering, what exactly is the Digital Presence Spectrum? Well, we think of it as a high level roadmap for embarking on your digital journey with a bit more confiden...