Podcasting Strategy, Launch and Marketing

Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. But first, a quick reminder about what we are doing in this series of episodes of the Podcasting Strategy Show: We are covering business podcasting from a strategic angle: Specifically, why show notes play such an outsized role for podcasting as a content strategy. And so episode titles should not only be compelling to your listeners, but also work towards a business ROI, meaning SEO presence and discoverability for your podcast. And while we take on this subject from our perspective as a podcast marketing and production agency and what we do for our clients, the intent here is to be "open Kimono". This means we are sharing our agency meth...

Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy. Really, the term "show notes" does not do their intention justice. For us, they are NOT casually created documents. They are not an afterthought. Ideally, these are authority articles designed to feature high in the search results, increase our client’s website authority, and are central to being shared on social media or approved and promoted through our influencer marketing programs. Podcast Show Notes Workflow Tools Episode TOC Our Approach To Show Notes The Podcast Show Notes SEO Research Phase Tool #1: Mangools, An Affordable SEO Suite For Podcasters Show Notes Content Planning Workflow ...

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We actually hear from businesses that think of a Podcast as something that ONLY lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content for growing a YouTube channel, and ways to repurpose your podcast content there. In this series so far we have focused on how we publish and market our clients podcasts via content syndication to lots of platforms. This means we use a transcript driven, SEO optimized way of repurposing podcasts to a blog post. But there are lots of channels where we distribute podcast content, YouTube being one of them. So today let’s extend this to how YouTube video fits into the content syndication scheme. Listen to the Full Episode Audio: Here is a Brief Video Summary for this Episode: Repurpose Podcast Content —  TOC The Role of YouTube for Podcasts [01:26] 6 YouTube Success Factors [03:50] YouTube End Goals [05:19] Business...

In this episode of our content syndication series we will be focusing on publishing podcasts on content hubs. The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on these content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority. We're going to be exploring how to use publishing on content hubs as a way to earn backlinks, earn traffic, and to get your content to be more visible out there. We'll also explore some additional unorthodox channels to publish to. So with that, let's push on with our series on podcast content syndication. And just a reminder, this mini series explains how we do this for our clients as a podcastin...