Podcasting Strategy, Launch and Marketing

In this episode we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing. Today we'll explore how social media marketing is contributing to the entire syndication process. This includes publishing not only to your own channels, but we especially focus on reaching new channels outside of your current networks as well. So let's get started. Social Media Channels Episode Video Social Media Channels Episode Content 00:00 - Intro 00:33 - Previous Episode Recap 01:35 - Content Syndication To Social Platforms 02:56 - Platform: Twitter 03:21 - Hashtags on Twitter and Instagram 03:43 - Platform: Instagram 05:20 - Platform: Facebook 05:31 - Platform: Linkedin 06:13 - How our Influencer Campaigns Work A Quick Recap of Last Week's Episode First...

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks, to multiple websites, can improve the visibility of your show. The timing in which you publish your show notes to different websites can be very important. You want the timing of the release of your show note content to send Google steady ranking signals over a period of time. The increased rank this produces will improve the visibility of your show in the Google Search Result Pages (SERPs). Let's continue our series on podcast content syndication as a method for podcast and website growth. Today, we'll explore why drip syndication and the timing of it is key when distributing podcast show notes. Why Timing Is Key — Table Of Contents Quick Podcast Content Syndication Recap [00:30] Distributing Show Notes As Widel...

Do you have a podcast? Then you're doing “content syndication” already, at least for your podcast audio. But what about podcast content syndication for show notes and web content? And while you’ve probably heard of "content syndication", do you know what it is and how to use it for your show and website? Most people understand "content syndication" as the process of distributing your audio as widely as possible. But why stop there? Why not also distribute your show notes and web content too! The concept is simple, but the benefits are often not clearly understood. This isn't just about traffic or even subscribers. It's about increasing your podcast website's rank and visibility in Google search results. So subscribe on YouTube or to Season 2 of “The Podcast Growth Show” and join us to learn more about podcast content syndication! And sign up for our email list below so we can keep you updated on all things related to podcasts and content syndicat...

Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? According to Internet Live Stats , Google processes over 40,000 search queries every second on average. And if Google is the Queen, then YouTube is the princess as it receives over 3 billion searches a month. Leveraging multiple platforms has been proven to exponentially grow your show, and YouTube is one of the best platforms to do this. In fact, Westwood One’s Fall 2020 Study showed that YouTube is increasingly gaining popularity among most podcast listeners! Source: Westwood One's Podcast Download – Fall 2020 Report. But the idea of publishing a video podcast on YouTube can be intimidating. So, how can you effectively podcast on YouTube without missing out on the fun? Read on to find out more! How To Podcast On YouTube — Table of Contents Why Should You Consider Adding Your Podcast to YouTube 5 Ways To ...