Podcasting Strategy, Launch and Marketing

Looking to grow your profile or start a discussion? Successful podcasts do not happen by sheer luck. To create a show with a devoted following, a lot of thought has to be put into determining the podcast format. Most people assume that a podcast is just two people talking about a given subject, but podcasts provide a great platform for storytelling. In this blog, we’ll be discussing the various types of podcast formats that exist, and which one best suits your brand or business goals by helping you stand out in a crowd. Solocasts/Monologues Photographer: Soundtrap | Source: Unsplash Most podcasters start out with solocasts. This is where you and your listener chat away, sharing thoughts on whatever your podcast topic is about. Solocasts are one of the easiest podcast formats, as they tend to be based on the host’s experience. Your audience will get to know you, and you are free to bring in a guest once in a while. Solocasts are ideal for sharing your unique slant on the world. They ar...

It seems like podcasts are moving into the mainstream media category, considering that at least 90 million people (that is 30% of the population) of the United States listen to or watch a podcast once a month. And more non-podcast listeners are becoming aware, and most of them use Google to discover podcasts they might be interested in. Thus, having your own website and podcast SEO strategy should be to pof-mind when thinking about starting your own podcast . Read on to see some initial SEO strategies that you should think about before getting started. SEO Strategy for Podcasts Isn't That Much Different From Regular Blogging Recently, Google announced that they would be ranking and showing up podcasts on Google searches. That was great news for all podcast creators, owners, and listeners. No one wants to have trouble finding their favorite podcasts. Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by Tom Webster. And for several y...