Podcasting Strategy, Launch and Marketing

I have to admit my Podcasting Microphone Pet Peeve: The Blue Yeti Mic. Recently I attended a coaching group meetup, and the presenter was a consultant who also considered herself a podcasting expert. And it was put to us in dogmatically certain terms that "The Blue Yeti Podcasting Mic Is Simply The Best Microphone For Podcasters". And in this post it is my solemn duty to disabuse our dear prospects and Yeti fans of this notion. First of all: There is no such thing as a Blue Yeti Podcasting Mic. It is simply the Blue Yeti Mic. At the coaching meetup I kept my mouth shut, but it was hard. And, this is not the first time I heard this, and we have worked with lots of podcast clients who approach us with initial Blue Yeti podcasting pride. View this post on Instagram A post shared by Juergen Berkessel (@polymashdesign) Microphone Talk Microphone talk is a favorite topic among podcasters, and mostly beside the point. Great microphones never guarantee a great...

Things are always changing, and this is especially true in content marketing. Podcast content strategy is still wide open to get your brand, message, or business out there. If you're in this field, you'd be aware that the internet runs on content. With regards to lead generation and attracting the right traffic with SEO savvy, the rules change often. Add to this a bewildering array of potential channels for content, it's no wonder that navigating this terrain can seem difficult. With so many bright shiny objects everywhere, many of us lose our way. I. A Podcast Content Strategy Avoids Digital Sharecropping We've seen exhausted clients pour all of their efforts into “rented” social media platforms, posting on Facebook, LinkedIn, Instagram, Medium, Twitter, YouTube and other channels. To them, it seems like they are doing the right thing. They gravitate to where they feel their audiences' attention is. Nothing seems wrong with that. But often there is a lack of...