Podcasting Strategy, Launch and Marketing

What's a truly viable podcast audiogram alternative for promotion and visual storytelling? I've been looking into video and audiogram platforms and tools to help promote podcasts on social media - particularly beneficial for that back-log of episodes that offer evergreen content that are still highly valuable. Using video as a way to bring your back catalogue to life is a no-brainer! In this post, I explain how excited we are about the InVideo platform. It is an alternative to pure audiogram platforms, and an easy way of using short videos to tell the story of podcast episodes. Most podcasters are already familiar with audiograms for social sharing of podcast episodes. I've been wondering if podcast audiograms are really the best way to promote in a "video" format, and if there might be better alternatives. We think the overall effect is visually more compelling than ordinary audiograms. Those of you who know me accept that I'm somewhat geeky when it c...

Guest post by author and SEO expert Andrii Gorh. Podcasts are one of the hottest content types right now. Recent acquisitions by Spotify in podcast media hubs just prove this point. It can be super challenging to create a high-quality podcast, which will gather the attention of millions of listeners, but SEO and search engine discoverability can help. In this blog, Andrii presents some SEO tricks, which might help you grow your podcast to be discovered in different mediums. 7 Methods to Grow Your Podcast In short, you need to know how to grow your podcast and leverage it for SEO, but also how to rank well on the platforms, where you publish it. Catchy episode titles Use your website Optimize RSS feed Use Youtube Recycle your content Try Pinterest Link building with podcasts 1. Catchy episode titles Photographer: chuttersnap Start with a well-written title. This is how one can find your episodes on iTunes or Google Play. These marketplaces put a heavy emphasis on keywords, which are i...