Podcasting Strategy, Launch and Marketing

5 reasons why the recommended Facebook ad process to promote a podcasts is flawed You may think running Facebook Ads would be an excellent vehicle to promote a podcast. Facebook ads allow you to precisely target your audience amd promise to increase your subscribers in a cost-effective way. And I totally agree. Facebook is the best paid promotion platform for a podcast, our regular listeners may remember Episode 3 " Paid Podcast Advertising - a Look Behind the Scenes ". My point with this episode is not to argue that Facebook is a poor platform to advertise podcasts on. Rather to point out that the Facebook Podcast Promotion Process most bloggers and marketers recommend it is flawed. There has been a slew of recent posts on how to best advertise podcasts on Facebook. I fundamentally disagree with the premise of these posts. Here is why: So what’s the problem with using Facebook Ads to promote a podcast? The issue has to do with where to send traffic once someone clicks on yo...

Podcast Marketing With Social Contests And Give-Aways Promoting a newly launched podcast with a Facebook contest used to be a very popular podcast marketing tactic. The idea was to launch a contest featuring a relevant give-away and to boost it with paid Facebook ads. To enter the contest, contestants were asked to subscribe to the show, leave an iTunes review, and then to email the iTunes ID name used for the review to the podcast host as proof. The podcast host would then enter the applicant into the contest drawing. In today's episode we examine: The reasons why this is not as popular launch strategy anymore But also why this podcast marketing strategy is still a good idea today Prize selection tips and why they are key for this podcast marketing strategy Contest Structure We will cover some of the best paid and free contest platforms Tips for setting up and running such contests Need some help for your own contest launch? iTunes Focused Launches Have Changed Podcast marketing ...

Podcast guests are key in helping promote an interview style podcast One of the best things about having an interview style podcast is that you get to know and collaborate with some really cool people. And if you're lucky, your podcast guest will help you to promote "their" episode and your podcast. If you're even more fortunate, your guests are well connected and have a large social media following - resulting in more people being aware of your podcast and subscribing along the way. Don't Fall Into The Expectation Trap You might expect that your podcast guest will help you promote "their" podcast episode. But make sure this is not an unspoken assumption on your part. After having launched over a dozen shows , I’ve found that getting your podcast guest to share episode links with their own social networks can be like pulling teeth. It's a bit like asking for reviews, people seem happy to do offer them in principle, but then it rarely happens with...