Podcasting Strategy, Launch and Marketing

Podcast Advertising - a look behind the scenes of the top 3 platforms Podcast Advertising, especially with paid ads, might not be something most podcasters consider in promoting their show and growing their subscriber base. Lots of questions arise: How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks. Using Paid Podcast Advertising Strategies Using paid ads for promoting a podcast may not be for everyone. A lot of casual podcasters are in it just for the fun. If their show grows organically, fine. But spending money on ads is not something they'd consider. However, when podcasting is part of a business content strategy, then paid promotions seem to make more sense. Still, here are some common questions and objections: It is an expensive way of...

Promote your podcast in 2024, and you'll find yourself amidst a thriving ecosystem of over 5 million podcasts globally, collectively amassing more than 70 million episodes. If each episode averages around an hour, a listener would need over 8,000 years to consume all the content available. This highlights the immense challenge of making your podcast stand out. It's a crowded space, for sure. The Impact of COVID-19 on Podcast Marketing The podcasting landscape underwent significant changes during 2020, with listener behavior initially experiencing a decline followed by stabilization. Data from mid-2022 indicated a 57% increase in podcast listeners in the US alone, as reported by Statista. This growth trajectory continued unabated, with podcasts becoming a go-to form of entertainment during periods of social distancing. Post-pandemic projections suggest that podcasts will retain their popularity. In this post-COVID era, the need to effectively promote and market podcasts is more...