Podcasting Strategy, Launch and Marketing

When evaluating the best podcast recording software to use, it is a good idea to try before you buy. Even if you're a seasoned podcaster, trying some of the new tools available can be eye opening. As you plan, launch or improve your podcast, you'll want to use the best possible tool for your situation. While most podcast recording and editing software produces high quality audio, ease of use and a good user interface can matter a lot in making the experience enjoyable. Innovation and Artificial Intelligence Are On The Rise We are constantly updating this article with new releases and additional platforms. More and more advanced editing platforms are appearing. And by advanced I don't mean more complex, but simpler to use, and designed to provide user experiences specifically around certain use cases. For example, some platforms are designed with story telling in mind. These focus on assembling lots of audio clips and conversation snippets. Think NPR type shows. Others f...

Mobile Podcast Equipment – 2 Great Options For Interviews On The Go Rode's new SC6-L Mobile Interview Kit for iPhone A lot of podcast clients frequently ask us for solutions to recording interviews while on the go - they are looking for mobile podcast equipment and solutions specifically for use at conferences or while traveling. Recording Interviews On The Go If you've ever considered mobile recording at shows, conventions or in other scenarios, there are a lot of challenges involved in conducting interviews in those environments. RØDE Microphones aims to solve a lot of these with their new interview kit. Rode SC6-L Interview Kit Overview This is a good and minimal solution, and I like that it's super travel-friendly. Røde Microphones Introduces All-New Røde SC6-L Mobile Interview Kit Australian pro audio giant RØDE Microphones launched the brand new SC6-L Mobile Interview Kit, the latest Lightning connected recording solution for Apple iOS Devices. While many brands, ...

This video walk through outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page” - optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email. The video covers 2 versions of this - a more complete version for established podcasts with multiple seasons or topics, and a simple version for new podcast sites with a narrow niche and focused audience. A video walk-through tour of the "Upside Down Podcast Home Page" design pattern In this post I want to outline the reasons behind focusing on email list building instead of obsessing about iTunes rank and "New and Noteworthy". Why Podcast Website Design Should Focus On Email List Building instead of iTunes Subscribers The holy grail of podcasting is to get iTunes Subscribers, right? And to get into the "New and Noteworthy" charts, right? And so podcast website design should focus on getting visitors to y...