Podcasting Strategy, Launch and Marketing

The introduction of Google's Search Generative Experience (SGE) heralds a significant shift in search engine behavior. This will profoundly impact independent podcasters who rely on search engine optimization (SEO) to make their content discoverable. Below, I'll explore the potential implications and strategies podcasters may need to consider as generative search becomes more prevalent. Our Podcast Episode on Generative Search In this episode of the Podcasting Resources Guide, host Polly is joined by Juergen Berkessel, the founder of Polymash, who shares his insights and experiences with SEO and generative search. They discuss the concept of generative search, its differences from traditional search engines, and how it reshapes content creators' playing field, all based on the article to follow below. TL;DR: Generative Search and Podcasting Before we dive into the details of this article, here's a quick TL;DR (Too Long; Didn't Read) section for those looking for a b

Ensuring your microphone is working and properly set up is essential, whether you're gearing up for a live podcast, streaming to an audience, or about to start a professional Skype or Zoom meeting on your computer. Not only can an Online Microphone  Test help troubleshoot technical issues, but it can also save you from those embarrassing “Can you hear me now” moments. Despite my self-image as a tech-savvy digital strategist, my "digital native" status is sometimes put to the test when I attempt to connect to a Zoom call from a new location, with a new mic, or from a new device. Just last week, I settled into a cozy café, ready to connect with a client. As I confidently hit "Join," I was met with bemused looks and the dreaded silence of my own voice. There I was, fumbling with unfamiliar settings and cursing under my breath, while the client kindly suggested, "Maybe try the mute button?" A few clicks later, my mic finally connected properly, prompting

In a recent episode of our “ Podcasting Resources Guide ” podcast we cover the benefits of using press releases for promoting and marketing a podcast. We explore the important elements to include, template options, and which press release distribution services to use for wider reach. And, as always, we cover how AI based tools, such as ChatGPT or Anthropic’s Claude, can help craft professional press releases for your needs. As a bonus, we are sharing our own best ChatGPT prompts for this. Podcasting Press Releases Primer Photographer: AbsolutVision | Source: Unsplash Let’s talk about the power of podcast press releases. They’re often overlooked, but they can be a super helpful for podcasters looking to promote their shows. A well-crafted press release has the potential to grab the attention of the media and attract new listeners to your podcast. Now, you might be wondering, what exactly is a press release? Simply put, it’s a formal statement that you send to targeted members of the pr

In today's digital age, podcasters, bloggers, and creators have tremendous potential to reach a vast online audience. However, effectively scaling your podcast and overall digital presence can be a daunting task in an increasingly crowded online landscape. To navigate this challenge successfully, these content producers must harness strategic approaches that maximize their online reach. In this third article in our series on the “Digital Presence Spectrum”, we will explore the last stage of “Scaling Your Platform”, essential strategies for podcasters, bloggers, and creators to expand their visibility and make a significant impact within their respective industries. About the “Digital Presence Spectrum” Series To recap, the “Digital Spectrum” series focuses on three stages of digital growth, and emphasizes focusing on the right thing at the right time. If you missed the first two installations of this series, here they are: The Digital Presence Spectrum — Using Medium and Substack